The business process outsourcing provider Arvato Bertelsmann invited students from the Circle of Excellence in Marketing (CEM) to a two-day workshop at its headquarters in Gütersloh, Germany. The workshop on digital transformation of customer services was coordinated by Karsten Kraume and Jiaqing Zhong who work at the Arvato CRM Solutions Group. During fascinating talks given by members of the CRM Solutions Group the students gained insights into how Arvato provides tailor-made solutions for customer interaction via different communication channels.

For his paper on “Direct Selling Distributors – Why Do They Stay or Leave!”, Julian Allendorf has been awarded with the GSSI 2017 Best Doctoral Student Paper Award. The prize-winning paper is based on joint work with professors Anne T. Coughlan, PhD (Northwestern University, USA) and Dr. Manfred Krafft (Muenster). The award was handed over to Manfred Krafft by the President of Mauritius, Ameenah Firdaus Gurib-Fakim (see photo) during a conference reception on June 8.

Die Studienkoordination Master BWL veranstaltet am 15. Mai 2017 erneut einen Info-Tag für Studieninteressierte. Hier finden Sie weitere Informationen sowie den Link zur Anmeldung.

The Marketing Center Muenster announces their recognition by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2017 ANNUAL magazine. SEF recognizes the Marketing Center Muenster for preparing students for successful careers in professional selling and helping to elevate the sales profession. The SEF 2017 ANNUAL magazine, their 10^th edition, will be available on their website, www.salesfoundation.org, by the end of April.

The IfM assigns a master's thesis for the fourth quarter of 2017 in cooperation with "AMD-Netz". Interested and motivated master students are given the exciting opportunity of analyzing a large data set on the subject of patient care and can conduct research with practical relevance. Further information will be given during the informative meeting “Writing your theses at the MCM” on April 19th from 6 pm to 8 pm ULB Room 101.

Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.