1st Lecture | Retail Management
1st Lecture | Channel Management
Deadline | Application Entrepreneurial Marketing SS 2018 (Update)
Due to an overlap with another application deadline, the registration period for Entrepreneurial Marketing starts now at 10:00 am on March 15, 2018.
Insights into a series of high-calibre guest lecturers from the start-up community of Münster
The lecture "[Entrepreneurial] Innovation Management"enables students to kick-start as entrepreneurs within only six weeks

Ausgezeichnet: Münsteraner Marketingstudierende ins WiWi-Talents Programm für Hochbegabte aufgenommen

Für ihre außergewöhnlichen Leistungen während ihrer Studienlaufbahn wurden die beiden Masterstudierenden Jana Lange und Simon Rödder nun in das WiWi-Talents Programm aufgenommen. Auf Vorschlag und Begutachtung von Professor Manfred Krafft konnten sich die im Major Marketing studierenden WiWi-Talente damit gegen weit über 150 Mitbewerber durchsetzen und stehen als jeweils eines der 16 hochbegabten Talente der Wirtschaftswissenschaften fest.
CEM Porsche-Workshop: Combining Porsche Brand Assets with Generation Y “Driven Youth Assets”

From January 25 to 26, 25 members of the Circle of Excellence in Marketing (CEM) took part in the third CEM Porsche-Workshop in Stuttgart. The workshop was hosted by the marketing department of which some members including Dr. Stephan Nass, Alexander Georgoudakis and David Papenheim are also alumni of the CEM.
Professor Anne Coughlan visits the MCM from January 28 to February 3, 2018
Anne T. Coughlan holds the Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management, Northwestern University.
Application for the MCM seminars for the summer semester 2018

Dear students,
as of now, you can apply for the following MCM seminars for the summer semester 2018:
MCM Spotlight: 100+ Seconds Münster Food for Thought with Rick Gretz

The next episode of our new video format MCM Spotlight is "live"! In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.