SONJA GENSLER, PH.D University of Münster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
Sonja Gensler named JIM Co-Editor designated
Inspiring exchange with Rob Britton at the CEM fireside evening
Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town. Britton quickly caught the students’ attention with his enthusiasm.
Marketing Hot Topic: Social minorities – A defensible business case?
On November 29, 2021, the Marketing Center Münster hosted its second event of the format ‘Marketing Hot Topic’. This time we had the pleasure of welcoming the world's leading brand consultancy Interbrand to discuss the topic Inclusive Design.
Application for the MCM master seminars in the summer semester 2022
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2022.
Please specify your preferences until December 15, 2021 - 23:59.
Online application for the MCM master seminars in the summer semester 2022 (closed)
The following seminars are offered:
How Do Consumers Think? - Professor Wayne Hoyer Gives Insights into Consumer Behavior Research
Why are some marketing communication measures very positively received by consumers and lead to a significant increase in sales, while others cause permanent damage to the brand concerned?
The Master's students of the course "Consumer Behaviour" were given a detailed insight into human thought processes and learned how consumers perceive and process information.
LWL-Museum und FB4 verbinden Kunst und Wissenschaft
"Verantwortung" - öffentliche Ringvorlesung der Wirtschaftswissenschaftlichen Fakultät
Einblicke in die Welt der Kunst mit Denkanstößen aus der Wissenschaft verbinden, das ist das Ziel der Zusammenarbeit zwischen dem FB4 und dem LWL-Museum Münster im Wintersemester 2021/22. Unter dem Titel „Nimmersatt? Gesellschaft ohne Wachstum denken“ präsentiert das LWL-Museum in Kooperation mit der Kunsthalle Münster und dem Westfälischen Kunstverein vom 27. November 2021 bis 27. Februar 2022 Arbeiten zeitgenössischer Künstlerinnen und Künstler, die vor dem Hintergrund der Corona-Pandemie neue Denkweisen vorschlagen und alternative Handlungsoptionen in den Blick nehmen.
Doctoral Seminar on Meta-Analysis in Management Research by Professor Tammo Bijmolt (RUG) in a Hybrid Format
During the doctoral seminar, which took place from November 2nd till November 5th, a group of Ph.D. students from different chairs of the University of Münster’s School of Business and Economics was able to extend their knowledge about current and important meta-analysis topics. Professor Tammo Bijmolt from the Rijksuniversiteit Groningen traveled from the Netherlands to give valuable insights into topics such as the role of replications and empirical generalizations in science, how to conduct meta-analyses in general, as well as how to use their findings.
Neuauflage des Formats "Better Together" - Das MCM setzt sich für die Interaktion zwischen Studierenden und Unternehmen ein
Zahlreiche Studierende sehen sich aktuell oder in naher Zukunft mit der Herausforderung konfrontiert, in diesen unsicheren Zeiten Kontakt zu Unternehmen aufzunehmen und sich mit diesen zu Praktikums-, Werkstudenten- oder Direkteinstiegspositionen auszutauschen. Der Personalbedarf, die Bewerbungsprozesse einzelner Unternehmen und die grundlegende Arbeitsmarktsituation sind in Zeiten der Corona-Pandemie schwierig nachzuvollziehen.
Old Traditions Back to Familiar Settings - Guest Lecture by Dow in the Sales Management Course
On November 12, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Krafft and his team were pleased to welcome Klaus Rudert (Managing Director and Global Corporate Account Executive), Benedikt Rammrath (Account Executive) and Lukas Stockhausen (Account Manager). After last year's guest lecture via Zoom, fortunately all three guest lecturers found their way to Münster and spoke in person.