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MCM

Application for the MCM master seminars in the summer semester 2022

Dear students,

as of now, you can apply for the MCM seminars in the summer semester 2022.
Please specify your preferences until December 15, 2021 - 23:59.

Online application for the MCM master seminars in the summer semester 2022 (closed)

The following seminars are offered:

The Digital Consumer
Chair for Marketing and Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: David Jütte

DoIT! Relevance of ESG-conform behavior for Firm Success
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Project Seminar in cooperation with Dr. Ing. h.c. F. Porsche AG
Chair of Marketing Management
Frederik Ferié
Contact person: Janina Wiebringhaus

Standing Together While Being Apart? An Analysis of Covid-19 Marketing Strategies
Junior-Professor of Marketing
Prof. Dr. Raoul Kübler
Contact persons: Stefanie Dewender, Lina Oechsner

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by December 19, 2021.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Michael Zylla. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team