As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.
"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship
Die neue Ausgabe der MCM-News ist erschienen - jetzt hier downloaden!
Hier können Sie die neueste Ausgabe unseres Magazins "MCM-News" (Ausgabe 2-2021) herunterladen.
Wir wünschen Ihnen viel Spaß beim Lesen unserer Berichte.
Interesting Guest Lectures in Customer Relationship Management and Direct Marketing
As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.
Sonja Gensler named JIM Co-Editor designated
SONJA GENSLER, PH.D University of Münster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
Inspiring exchange with Rob Britton at the CEM fireside evening
Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town. Britton quickly caught the students’ attention with his enthusiasm.
Marketing Hot Topic: Social minorities – A defensible business case?
On November 29, 2021, the Marketing Center Münster hosted its second event of the format ‘Marketing Hot Topic’. This time we had the pleasure of welcoming the world's leading brand consultancy Interbrand to discuss the topic Inclusive Design.
Application for the MCM master seminars in the summer semester 2022
Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2022.
Please specify your preferences until December 15, 2021 - 23:59.
Online application for the MCM master seminars in the summer semester 2022 (closed)
The following seminars are offered:
How Do Consumers Think? - Professor Wayne Hoyer Gives Insights into Consumer Behavior Research
Why are some marketing communication measures very positively received by consumers and lead to a significant increase in sales, while others cause permanent damage to the brand concerned?
The Master's students of the course "Consumer Behaviour" were given a detailed insight into human thought processes and learned how consumers perceive and process information.
LWL-Museum und FB4 verbinden Kunst und Wissenschaft
"Verantwortung" - öffentliche Ringvorlesung der Wirtschaftswissenschaftlichen Fakultät
Einblicke in die Welt der Kunst mit Denkanstößen aus der Wissenschaft verbinden, das ist das Ziel der Zusammenarbeit zwischen dem FB4 und dem LWL-Museum Münster im Wintersemester 2021/22. Unter dem Titel „Nimmersatt? Gesellschaft ohne Wachstum denken“ präsentiert das LWL-Museum in Kooperation mit der Kunsthalle Münster und dem Westfälischen Kunstverein vom 27. November 2021 bis 27. Februar 2022 Arbeiten zeitgenössischer Künstlerinnen und Künstler, die vor dem Hintergrund der Corona-Pandemie neue Denkweisen vorschlagen und alternative Handlungsoptionen in den Blick nehmen.