A critical essay by Professor Hennig-Thurau on Hollywood's "buzz economy"
https://medium.com/armchair-economics/370e2f8eb432
When Superheroes kill the hands that feed them
Special Issue on Social Media Marketing
Professor Hennig-Thurau serves as co-editor of a special issue of the Journal of Interactive Marketing on Social Media Marketing which has been published this week. The special issue builds on presentations and discussions that took place during the fabulous Digitalization Think:Lab Thought Leaders’ Summit in Munich last fall. It will include six articles that analyze the key challenges the rise of social media brings for firms (and us all), crafted by an A-list of contributors from leading schools all over the planet under the critical, challenging eyes of 23 anonymous reviewers.
Special Issue on "The Past, Present and Future of Marketing Channels" in the Journal of Retailing
Specifically, state-of-the art research, using any applicable methodologies (including analytic modeling, empirical analysis, behavioral theory development and testing, etc.) that provide clear insights into how changing environments have affected and will be impacting marketing channels, are published in this special issue. The domain purposely is left broad to include wholesale, retail, franchise, distribution, supply chain, and business-to-business contexts to capture the full scope of marketing channels research.
Most downloaded article published in Journal of Interactive Marketing by Dr. Gensler
The article of Dr. Sonja Gensler (co-authored with Lisette de Vries and Prof. Leeflang) “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” has been the top downloaded Journal of Interactive Marketing full-text article of the first half of 2013.
Wie sichere Hits das Kino gefährden
Professor warnt vor den Folgen der Blockbuster-Inflation. Westfälische Nachrichten, 2. Oktober 2013, Kultur
Alfred Gerardi Gedächtnispreis für Alumnus des Instituts für Marketing
Dr. Johannes Wissmann, Alumnus des Instituts für Marketing und des Centrums für interaktives Marketing, wurde mit dem diesjährigen Alfred Gerardi Gedächtnispreis für die beste Dissertation ausgezeichnet.
Big Data stellt nur im Zusammenspiel mit Kundenorientierung einen Wert dar!
Pünktlich zur DMExco 2013 erscheint das Interview mit Prof. Dr. Thorsten Hennig-Thurau in der Sonderausgabe der Absatzwirtschaft. Das Gespräch führte Achim Born.
Big Data weckt die Hoffnung auf ein perfektes Marketing-Match: Jeder Cent wird ohne Streuverlust investiert. Was sagt denn heute die reale Praxis….
Neues Arbeitspapier von Professor Backhaus: Digitale Medien in B2B-Beschaffungsprozessen
Ein neues Arbeitspapier des Instituts für Anlagen und Systemtechnologien behandelt die Rolle digitaler Medien in B2B-Beschaffungsprozessen. Die Veröffentlichung finden Sie hier.
Dr. Gensler awarded for runner-up
The article of Dr. Sonja Gensler (co-authored with Lisette de Vries and Prof. Leeflang) “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” is a runner-up (one of the three finalists) for the 2013 Award for the Best Paper published in the Journal of Interactive Marketing during 2012. It is the 11thyear in succession that the awards for the best paper published in JIM are given. Winners are selected through a voting process involving members of the JIM Editorial Review Board.