Special Issue on "The Past, Present and Future of Marketing Channels" in the Journal of Retailing
Specifically, state-of-the art research, using any applicable methodologies (including analytic modeling, empirical analysis, behavioral theory development and testing, etc.) that provide clear insights into how changing environments have affected and will be impacting marketing channels, are published in this special issue. The domain purposely is left broad to include wholesale, retail, franchise, distribution, supply chain, and business-to-business contexts to capture the full scope of marketing channels research. Papers must conform to the JR specifications and will be subjected to the standard review process. The special issue editors will oversee the process.