Der Bieterwettstreit um den Hollywood-Giganten Warner Bros. beschäftigt die Medienbranche. Während sich die Streaming-Plattform Netflix und das traditionsreiche Studio Paramount um die Übernahme des Konzerns mit seinem wertvollen Film- und Serienarchiv bewerben, stellt sich die Frage nach den Konsequenzen für das Publikum. MCM-Professor und Entertainment-Forscher Thorsten Hennig-Thurau hat im Radioprogramm von SWR3, Deutschlands reichweitenstärkstem ARD-Sender, die potenziellen Auswirkungen der beiden Szenarien bewertet.
Prof. Hennig-Thurau auf SWR3 zu den Folgen des Bieterwettstreits um das Hollywood-Studio Warner Bros.
Guest Lectures bring Sales Management to Life
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
Geschäftsführer:in Gesucht!
Aufgaben:
- Vereinsleitung & Weiterentwicklung
- Eventorganisation
- Mitglieder- & Partnermanagement
- Kommunikation & Öffentlichkeitsarbeit
- Verwaltung & Finanzen
Profil:
- Wirtschaftswissenschaftlicher Background
- Selbstständig, organisiert, kommunikativ
- Freude an Networking & Events
BEWERBUNGSUNTERLAGEN AN: marketingalumni@uni-muenster.de
Dr. Malte Probst (CEO Swiss Studios) Highlights AI’s Transformative Role for Movies in an Exclusive marketing&media*talk
The Marketing Center Münster had the pleasure of hosting film and media industry executive Dr. Malte Probst, Chairman of the Board and CEO of Zurich-based production company Swiss Studios, for our latest marketing&media*talk.
The Decision Matters! - Organ Donation Awareness Days organized by the Cirlce of Excellence in Marketing
According to the Federal Centre for Health Education, although 84% of people in Germany have a positive attitude towards organ donation, only around 40% actually possess an organ donor card. Our CEM students see this gap as an opportunity to raise awareness – and are motivated to actively make a difference.
Dr. Florian Kumb (ZDF) Shares Insights in an exclusive marketing&media*talk
Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
Invitation Accenture fireside chat 2025
Dear Münster students,
as part of his visit to Münster University and its School of Business & Economics, the Chair of Digital Transformation is excited to host a Fireside Chat for Master Students with Alexander Lüring, Managing Director at Accenture and member of the European Pricing Practice Leadership Team.
The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.