From June 2nd until June 5th 2026, the EMAC Spring Conference was held at the University of Bath, bringing together marketing scholars from across Europe and beyond. Once again, the MCM was well represented – with contributions spanning topics such as pop-up stores, brand rivalry, customer relationship management, sales strategy, pricing, virtual and augmented reality in marketing, as well as the use of text and language in consumer research.
MCM at EMAC 2026 in Bath
Verleihung der Honorarprofessur für MCM-Lehrsbeauftragten Dr. Christian Böing am 19.6.
Das MCM lädt ein!
Am 19. Juni 2026 (Freitag in einer Woche!) ist es soweit - dann bekommt Dr. Christian Böing die Honorarprofessur der Fakultät Wirtschaftswissenschaften unserer Universität Münster verliehen.
Das Marketing Center freut sich und ist stolz, die beeindruckenden Leistungen und das große Engagement seines Alumni für die Fakultät, das Marketing Center Münster und den Marketing Alumni Münster e.V. (dessen langjähriger Vorsitzender Dr. Böing war) auf diese besondere Weise und mit dieser seltenen Auszeichnung ehren zu können!
The new issue of MCM News is out now!
The latest edition of MCM News is here — and it comes with a question that has shaped marketing research and education for decades, yet feels more relevant than ever in the age of Big Data, real-time tracking, and generative AI: what has fundamentally changed over the past 25 years, and what has remained surprisingly stable? In our cover story, Prof. Manfred Krafft and Jun.-Prof.
Apply now until July 15, 2026 for the Master in Business Administration - Major Marketing!
Applications for the Master in Business Administration - Major Marketing at the Marketing Center Münster are now open until July 15, 2026!
When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors
In a new article which is now forthcoming in IJRM - International Journal of Research in Marketing, a global team of marketing scholars including LMM Chair Prof. Thorsten Hennig-Thurau introduces Spatial Captivity, a concept the authors define as perceived physical limitations on an individual’s free movement in the immediate material surroundings.
Two Honors for the Marketing Center Münster
The Marketing Center Münster has reason to celebrate: two researchers from the Chair of Marketing Management have recently been recognized for their outstanding doctoral work.
New Study Examines How Radical Store Transformations Affect Category Sales
A new study published in the Journal of Retailing by Marleen Hermans, Els Breugelmans, Felix Lehmkuhle, Manfred Krafft, Mirja Kroschke, and Murali Mantrala looks at how radical store transformations affect sales performance at the category level - a topic that has received surprisingly little attenti
Pre-registration for the MSc course 'Pricing' is now closed
All available spots have been filled.
Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section
The Journal of Marketing Research paper “Driving Mobile App User Engagement through Gamification” by Jun.-Prof. Jens Paschmann and his co-authors Hernán A. Bruno (University of Cologne), Harald J. van Heerde (UNSW Sydney), Franziska Völckner (University of Cologne), and Kristina Klein (University of Bremen) has been awarded the VHB Best Paper Award of the Marketing Section at the 2026 VHB conference in Göttingen.