Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.
Over 20 members of the Circle of Excellence in Marketing (CEM) took part in the annual CEM Workshop at the headquarter of Porsche in Stuttgart-Zuffenhausen. The two-day workshop, from the January 16 to 17, 2020, was designed to give CEM members a first look behind the scenes of the Porsche AG. The workshop further enabled an exchange of academic and practical insights between marketing students from Berlin, Cologne and Muenster and the Marketing team of Porsche.
They are not only good at what they do - they are actually extraordinary good. Once again, marketing students from Münster were accepted into the WiWi-Talents program due to their excellent performances during their studies. The two master students Malte Stegemann and Nils Bahr were nominated by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. The two are now part of a group of highly talented students of economics selected in this year’s program.
One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
Tobias Frank (Director National Sales) and Christine Collot (Head of Shopper & Trade Marketing)
as of now, you can apply for the MCM seminars for the summer semester 2020. Please specify your preferences until January 31, 2020.
The following seminars are offered:
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