Denver, Fort Collins, Colorado Springs: within a few weeks, Manfred Krafft and Frederik Ferié o
IfM in Colorado: One Conference, Two Research Projects, Three Cities
Apply for the Circle of Excellence in Marketing until October 27!
The current application round for the student support program "Circle of Excellence in Marketing" ends on October 31, 2026.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
When the Queue Becomes the Experience: Professor Hennig-Thurau on “Gastro Hypes” in WDR
Why do people wait for hours to visit a newly opened fast-food restaurant—and enthusiastically document the experience on social media? In a recent WDR feature examining the excitement surrounding openings such as Nhas City Chicken and Taco Bell in Cologne, Professor Thorsten Hennig-Thurau from the Chair of Marketing & Media at the MCM, provides a marketing perspective on the phenomenon.
Shaping the Future of B2B Research: Sebastian Hohenberg at the IMM Summit
💡 Prof. Dr. Sebastian Hohenberg recently contributed to the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw, which brought together the international B2B research community to discuss current developments and future research opportunities.
Social Media Manager:innen gesucht: Das MCM braucht Unterstützung!
Du hast Spaß an Social Media und möchtest das MCM aktiv mitgestalten? Dann suchen wir dich! Entwickle eigene Content-Ideen und begleite Vorlesungen, Events und besondere Veranstaltungen mit der Kamera.
Joint Doctoral Seminar of the Chair of Marketing Management at BI Norwegian Business School
Recently, Prof. Manfred Krafft and his team from the Chair of Marketing Management at the University of Münster traveled to Oslo for the second edition of a joint Ph.D. seminar with the Department of Marketing at BI Norwegian Business School.
From the Lecture Hall into the Arena: IWM Project Seminar with FC Schalke 04 and Uni Baskets Münster
This summer semester, 24 bachelor students had the opportunity to participate in the seminar "Future of Sports Business", organized by Prof. Thorsten Wiesel and Niklas Unke of the Institute for Value-based Marketing and the Institute for Cooperatives (IfG), in collaboration with Schalke 04 and the Uni Baskets Münster.
Prof. Dr. Manfred Krafft as Marketing Expert on SWR Marktcheck's Netto Check
Netto calls itself the "Marken-Discount," the discounter built around brand names, promising shoppers the reassurance of familiar products at unbeatable prices. It is a confident claim, and one that SWR's consumer program "Marktcheck" set out to test in a recent episode. For four weeks, a family shopped exclusively at Netto, putting the chain's range, prices, and everyday quality through their paces and measuring the results against Aldi, Lidl, Kaufland, and Rewe.
Guest Lecture by Björn Ognibeni on Chinese Approaches to Brand Management
What can Western companies learn from Chinese approaches to building and managing powerful brands? This question was at the center of Björn Ognibeni’s guest lecture at the Marketing Center Münster.