Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
Dr. Florian Kumb (ZDF) Shares Insights in an exclusive marketing&media*talk
Invitation Accenture fireside chat 2025
Dear Münster students,
as part of his visit to Münster University and its School of Business & Economics, the Chair of Digital Transformation is excited to host a Fireside Chat for Master Students with Alexander Lüring, Managing Director at Accenture and member of the European Pricing Practice Leadership Team.
The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.
Become a Student Assistant at the Chair forMarketing & Media!
The Chair for Marketing & Media at the Marketing Center Münster (University of Münster) is looking for several student assistants (6 hours/week) to support the research and teaching activities at our chair from April 1, 2026.
Exclusive marketing&media*talk with Dr. Florian Kumb (Director Audience at ZDF)
The MCM is excited to announce an exclusive marketing&media*talk with Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF!
The Audience Directorate overseen by Dr. Kumb serves as a connecting link to ensure that ZDF content reaches its ideal target audience – managing portfolio, planning, and distribution in a data-driven and integrated way. Beynod that, it is responsible for the technical development of distribution platforms to ensure ZDF remains future-proof.
RETAIL NXT 2025: Prof. Manfred Krafft Discusses the Future of Retail
RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.
Apply for the Circle of Excellence in Marketing until October 27!
The current application round for the student support program "Circle of Excellence in Marketing" ends on October 27, 2025.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
MCM Professor Thorsten Hennig-Thurau among Top 2% Most-Cited Scholars Worldwide
MCM Professor Thorsten Hennig-Thurau is once again included in the 2025 Stanford-Elsevier Ranking of the world’s Top 2% most-cited scholars, published by PLOS.
SALTY Conference 2025 in Vienna
In keeping with its annual tradition, the academic family “SALTY,” established by Professor Sönke Albers (KLU), convened to explore the latest frontiers in marketing.