The Marketing Center Münster is excited to welcome Andre Kriwet, CEO and Co-Founder of TRUE MOTION, for a guest lecture as part of the Innovation Management course.

Andre Kriwet has more than 25 years of experience in running shoe development and has held leading positions at ASICS, Nike, and Brooks. In 2018, he co-founded TRUE MOTION in Münster, where he and his team developed the patented U-TECH™ technology. Since then, TRUE MOTION has grown from a Münster-founded start-up into one of the leading running shoe brands in Germany.

Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!

In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.