From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.
The Marketing Center Münster is excited to welcome Andre Kriwet, CEO and Co-Founder of TRUE MOTION, for a guest lecture as part of the Innovation Management course.
Andre Kriwet has more than 25 years of experience in running shoe development and has held leading positions at ASICS, Nike, and Brooks. In 2018, he co-founded TRUE MOTION in Münster, where he and his team developed the patented U-TECH™ technology. Since then, TRUE MOTION has grown from a Münster-founded start-up into one of the leading running shoe brands in Germany.
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!
In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.
