Atefi, Y., Hohenberg, S., Janani, S., & Zhou, W. (2026). The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams. Journal of Marketing (J Mark), Online First.
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Bommaraju, R., Arunachalam, S., & Hohenberg, S. (2025). Multi-Segment and Single-Segment Sales Contests: Evidence of their Effectiveness and the Underlying Mechanisms. Journal of Marketing Research, 62(3), 447–465.
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Christian, H., Theresa, R. S. (. M., Sebastian, H., Yashar, A., & Robin-Christopher, M. R. (2024). “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization. Journal of the Academy of Marketing Science, 52(2), 306–328.
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Harz, N., Hohenberg, S., & Homburg, C. (2022). Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables. Journal of Marketing (J Mark), 86(3), 157–179.
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Homburg, C., Morguet, T., & Hohenberg, S. (2021). Incentivizing of Inside Sales Units — The Interplay of Incentive Types and Unit Structures. Journal of Personal Selling & Sales Management (JPSSM), 41(3), 181–199.
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Atefi, Y., Ahearne, M., Hohenberg, , S., H., Z., , & Zettelmeyer, F. (2020). Open Negotiation: The Backend Benefits of Seller’s Transparency in The Frontend. Journal of Marketing Research, 57(6), 1076–1094.
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Homburg, C., Böhler, S., & Hohenberg, S. (2020). Organizing for Cross-Selling: Do It Right or Not At All. International Journal of Research in Marketing, 37(1), 56–73.
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Homburg, C., Theel, M., & Hohenberg, S. (2020). Marketing Excellence: Nature, Measurement, and Investor Valuations. Journal of Marketing (J Mark), 84(4), 1–22.
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Hohenberg, S., & Homburg, C. (2019). Enhancing Innovation Commercialization through Supervisor–Sales Rep Fit. Journal of the Academy of Marketing Science, 47(4), 681–701.
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Homburg, C., Hohenberg, S., & Hahn, A. (2019). Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps. Journal of Product Innovation Management, 36(3), 282–304.
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Bommaraju, R., & Hohenberg, S. (2018). Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing (J Mark), 82(5), 106–124.
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Hohenberg, S., & Homburg, C. (2016). Motivating Sales Reps for Innovation Selling in Different Cultures. Journal of Marketing (J Mark), 80(2), 101–120.
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Hohenberg, S., Hennig-Thurau, T., Behrens, R., Wöhnl, P., & Pott, H. (2025). Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena. In Marketing Science Institute Working Paper Series: Vol. 25. New York.
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Hohenberg, S., & Taylor, W. (2020). Measuring Customer Satisfaction and Customer Loyalty. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research (pp. 910–934). Wiesbaden: Gabler Verlag.
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Hohenberg, S. (2017). Kundenbindung — Grundlagen und Implikationen für Dienstleistungsunternehmen. In Corsten, H., & Roth, S. (Eds.), Handbuch Dienstleistungsmanagement (pp. 1245–1264). München: Verlag Franz Vahlen.
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Hohenberg, S., Mühlhäuser, S., & Gehring, A. (2016). Business Modelizer: Durch Geschäftsmodellinnovationen das Management von Kundenzufriedenheit nachhaltig gestalten. In Homburg, C. (Ed.), Kundenzufriedenheit: Konzepte — Methoden — Erfahrungen (9th ed., pp. 567–588). Ch. Homburg "Kundenzufriedenheit". Wiesbaden: Gabler Verlag.
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