Motivating Sales Reps for Innovation Selling in Different Cultures
Hohenberg S., Homburg C.
Keywords
Business-to-business marketing; National culture; Innovation; Self-determination theory; Sales force steering
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2016
Journal
Journal of Marketing
Volume
80
Issue
2
Start page
101
End page
120
Publisher
American Marketing Association
Language
English
ISSN
0022-2429
DOI
Full text