Motivating Sales Reps for Innovation Selling in Different Cultures
Keywords
Business-to-business marketing; National culture; Innovation; Self-determination theory; Sales force steering
Cite as
Hohenberg, S., & Homburg, C. (2016). Motivating Sales Reps for Innovation Selling in Different Cultures. Journal of Marketing (J Mark), 80(2), 101–120.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2016
Journal
Journal of Marketing
Volume
80
Issue
2
Start page
101
End page
120
Publisher
American Marketing Association
Language
English
ISSN
0022-2429
DOI
Full text