Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables
Harz, N.; Hohenberg, S.; Homburg, C.
Keywords
development; forecasting
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2022
Journal
Journal of Marketing
Volume
86
Issue
3
Start page
157
End page
179
ISSN
0022-2437
DOI