Marketing Excellence: Nature, Measurement, and Investor Valuations
Homburg, C.; Theel, M.; Hohenberg, S.
Keywords
excellence; nature; valuation
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Marketing
Volume
84
Issue
4
Start page
1
End page
22
ISSN
0022-2437