Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps | Marketing Center Münster

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Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps

Homburg, C.; Hohenberg, S.; Hahn, A.

Keywords
sales; product; different

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2019

Journal

Journal of Product Innovation Management

Volume

36

Issue

3

Start page

282

End page

304

ISSN

0737-6782