Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms

Bommaraju, R.; Hohenberg, S.

Keywords

effective; sales; incentives

Cite as

Bommaraju, R., & Hohenberg, S. (2018). Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing (J Mark), 82(5), 106–124.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
Journal of Marketing

Volume
82

Issue
5

Start page
106

End page
124

ISSN
0022-2437