Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms | Marketing Center Münster

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Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms

Bommaraju, R.; Hohenberg, S.

Keywords
effective; sales; incentives

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2018

Journal

Journal of Marketing

Volume

82

Issue

5

Start page

106

End page

124

ISSN

0022-2437