Measuring Customer Satisfaction and Customer Loyalty

Hohenberg, S.; Taylor, W.

Keywords

customer; loyalty

Cite as

Hohenberg, S., & Taylor, W. (2020). Measuring Customer Satisfaction and Customer Loyalty. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research (pp. 910–934). Wiesbaden: Gabler Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2020

Book title
Handbook of Market Research

Editor
Homburg, Ch.; Klarmann, M.; Vomberg, A.

Start page
910

End page
934

Publisher
Gabler Verlag

Place
Wiesbaden