Measuring Customer Satisfaction and Customer Loyalty
Hohenberg, S.; Taylor, W.
Keywords
customer; loyalty
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2020
Book title
Handbook of Market Research
Editor
Homburg, Ch.; Klarmann, M.; Vomberg, A.
Start page
910
End page
934
Publisher
Gabler Verlag
Place
Wiesbaden