Open Negotiation: The Backend Benefits of Seller’s Transparency in The Frontend
Atefi, Y; Ahearne, M.; Hohenberg; S., Hall, Z.; Zettelmeyer, F.
Keywords
negotiation; transparency
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Marketing Research
Volume
57
Issue
6
Start page
1076
End page
1094
ISSN
0022-2437