Organizing for Cross-Selling: Do It Right or Not At All
Homburg, C.; Böhler, S.; Hohenberg, S.
Keywords
cross-selling; right
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
International Journal of Research in Marketing
Volume
37
Issue
1
Start page
56
End page
73
ISSN
0167-8116