“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization

Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau

Keywords

Advice seeking; Advice giving; Sales; Social network analysis; Exponential random graph models; Team incentives; Individual incentives

Cite as

Christian, H., Theresa, R. S. (. M., Sebastian, H., Yashar, A., & Robin-Christopher, M. R. (2024). “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization. Journal of the Academy of Marketing Science, 52(2), 306–328.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2024

Journal
Journal of the Academy of Marketing Science

Volume
52

Issue
2

Start page
306

End page
328

ISSN
0092-0703

DOI
https://doi.org/10.1007/s11747-023-00939-1