Exam | Willkommen in der BWL (Onboarding)
Wednesday, 27. May 2026 - 11:00 to 14:00, tbd
Exam Inspection | Willkommen in der BWL (Onboarding)
Thursday, 16. April 2026 - 9:00 to 11:30, Jur073 and Jur073b
Brown Bag | Renana Peres
Putting Consumers in Control of Their Data: The Potential for Blockchain-Based Data Marketplaces
Wednesday, 14. January 2026 - 12:30 to 14:00, MCM 006
Now Open | Registration for MCM seminars in summer 2026
Monday, 1. December 2025 - 0:00 to Friday, 12. December 2025 - 23:45
Inside Coolblue - An Exclusive Fireside Chat with Urs Möller (Country Manger Germany @ Coolblue)
Tuesday, 9. December 2025 - 20:15 to 22:15
We are delighted to welcome Urs Möller to the MCM!
Urs Möller, Country Manager Germany at Coolblue, will first speak as part of the official lecture series in our bachelor freshmen program – and has kindly agreed to join us afterwards for an exclusive fireside chat:
Welcome event for our new Major Marketing students | October 9, 2025
MSc BA Major Marketing Bootcamp
Thursday, 9. October 2025 - 8:30 to 14:00, JUR 490
Every October the MCM organizes the Major Marketing Bootcamp for all new MSc. BA Major Marketing students. The purpose of the event is to introduce our new students to the Master program. Moreover, you have the opportunity to get to know each other and us.
This year, the Major Marketing Bootcamp will take place on October 9, 2025.
Registration is now possible by email until September 25, 2025: apl. Prof. Sonja Gensler.
1st Lecture | The Digital Transformation Playbook - New Business Paradigms for Changing Markets
Tuesday, 3. June 2025 - 12:00 to 16:00
More information can be found here.
Brown Bag | Anna Salonen
Thursday, 22. May 2025 - 14:00 to 15:30
Exam | Willkommen zur BWL!
Wednesday, 11. June 2025 - 11:00 to 12:30, tbd
Start | MSc module 'Pricing' (Prof. Anett Erdmann | ESIC)
Monday, 14. April 2025 - 12:15, JUR 372
This course provides an in-depth exploration of one of the most critical elements of the marketing mix – the price – as a key factor in capturing the created value of products and services and the primary driver of a company’s revenue. It plays a crucial role in profitability and business sustainability. This course emphasizes the assessment of customer value perception, price response of customers and competitors, and the development of smart customer-centric pricing strategies, both at the C-level (starting from the business model) and the analyst level.