Exam | Willkommen zur BWL!
Wednesday, 11. June 2025 - 0:00 to 23:45
Start | MSc module 'Pricing' (Prof. Anett Erdmann | ESIC)
Monday, 14. April 2025 - 12:15, JUR 372
This course provides an in-depth exploration of one of the most critical elements of the marketing mix – the price – as a key factor in capturing the created value of products and services and the primary driver of a company’s revenue. It plays a crucial role in profitability and business sustainability. This course emphasizes the assessment of customer value perception, price response of customers and competitors, and the development of smart customer-centric pricing strategies, both at the C-level (starting from the business model) and the analyst level.
Brown Bag | Prof. Peter Verhoef
Friday, 17. January 2025 - 12:30 to 14:00, HMB 110
Inside Amazon - An Exclusive Fireside Chat with Florian Mair
Monday, 20. January 2025 - 20:15 to 22:45
Brown Bag | Prof. P.K. Kannan (University of Maryland)
Tuesday, 17. December 2024 - 12:30 to 14:00, MCM 006
Exam inspection | Willkommen zur Betriebswirtschaftslehre
Thursday, 10. October 2024 - 9:15 to 11:30, MCM, 006
Slot 1: 9.15 – 10.15 Uhr
Slot 2: 10.30 – 11.30 Uhr
MSc BA | Major Marketing Bootcamp
Welcome to our new MSc students!
Wednesday, 2. October 2024 - 8:30 to 14:00
Every October the MCM organizes the Major Marketing Bootcamp for all new MSc. BA Major Marketing students. The purpose of the event is to introduce our new students to the Master program. Moreover, you have the opportunity to get to know each other and us.
This year, the Major Marketing Bootcamp will take place on October 2, 2024. Please register for the Major Marketing Bootcamp no later than September 19, 2024!
Exam | Digital Transformation & Changing Markets
Tuesday, 6. August 2024 - 8:00 to 10:00, JUR 4
Exam | Digital B2B Marketing
Friday, 2. August 2024 - 12:00 to 14:00, JUR 2
Prof. Anett Erdmann from ESIC University in Madrid visited the MCM
Saturday, 29. June 2024 - 7:15
The Marketing Center Münster (MCM) recently had the pleasure of hosting Professor Anett Erdmann from ESIC University in Madrid for an insightful three-day visit. During her stay, Prof. Erdmann shared her expertise and perspectives on teaching and research with the MCM community.