Die dreizehnte Episode unserer Interviewreihe "MCM Spotlight" ist online! In diesem Format teilen ausgewählte Gäste des Marketing Center Münster in (ungefähr) 100 Sekunden ihre Sicht der Dinge mit Marketingstudenten, Wissenschaftlern und Managern.
MCM Spotlight: 100+ Sekunden Gedankenfutter aus Münster mit Teja Töpfer
Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)
Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.
New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
A new study by Professor Kübler just published in the Journal of Interactive Marketing shows how to rely on user generated content from Facebook to measure classic consumer mindset metrics such as brand awareness, brand liking, brand consideration, purchase likelihood or customer satisfaction.
Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor
In ihrer gemeinsam mit der Unternehmensberatung Roland Berger herausgegebenen Studie „Quo Vadis, deutsche Medien?“ argumentieren Professor Thorsten Hennig-Thurau und Ricarda Schauerte (Lehrstuhl für Marketing & Medien), dass sich die deutsche Fernsehlandschaft grundlegend wandeln wird.
Master Thesis Award
As in previous years, a student of the Marketing Center Münster was awarded for an outstanding master thesis. Under the responsibility of Prof. Dr. Manfred Krafft and supervised by Jonas Schmidt, Vera Zanger dealt with the measurement of customers’ willingness to pay (WTP) in the context of innovations. Due to a solid theoretical basis, a thorough empirical analysis and the high practical relevance, the Professional Association of German Market and Social Researchers (BVM) assessed the study as the best master thesis in 2019.
Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture
Yet again, Henkel visited the lecture “Consumer Behavior” and demonstrated how the theoretical fundamentals taught in the lecture are applied in practice. Laura Lorch and Peter Reichmann (Category Insight Management at Henkel Beauty Care) offered fascinating insights in their talk entitled “Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture”.
FIEGE Logistik zu Gast in der „Innovation Management“-Vorlesung
Am 29.10.2019 besuchte das Unternehmen FIEGE Logistik im Rahmen eines Gastvortrages den Kurs Innovation Management. Andreas Pott, Director of Corporate Development bei FIEGE, gab während seines Vortrages spannende Einblicke zu dem Thema „(Entrepreneurial) Innovation Management within Companies“.
eCapital AG zu Gast in der „[Entrepreneurial] Innovation Management“-Vorlesung
Am 05.11.2019 begrüßte das IWM im Rahmen der Master-Vorlesung „[Entrepreneurial] Innovation Management“ Bernd Arkenau, Partner der eCapital AG. Die eCapital AG unterstützt und begleitet junge, innovative Technologieunternehmen als Venture Capital Gesellschaft in ihrer Wachstumsentwicklung.
Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities
Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.