In the 1970s, French sociologist Pierre Bourdieu offered an influential answer to this question: our status is shaped by the economic, social, and cultural capital we accumulate. His theory, cited nearly 200k times, remains a cornerstone in social science.
What Determines Our Status in Society -- in Digital Times? New MCM Article in Computers in Human Behavior!
IJRM Publication of the Chair of Value-based Marketing - Now Published!
In light of scarce resources, firms strategically weigh off between investments in value creation and value appropriation. They do so by placing more emphasis on one of the two strategic orientations which defines their strategic emphasis. So far, literature has relied on accounting data – specifically on reported investments in R&D and advertising – to operationalize reported strategic emphasis and studied its association with a firm’s financial performance. Previous studies suggest that firms benefit from emphasizing value appropriation.
New IJRM Publication of the Chair of Marketing Management - Now Available in Print
Knowledge of a customer's willingness to pay (WTP) at early stages of product development is key to the success of innovations. However, since innovative products do not exist yet, only the hypothetical WTP can be surveyed, inducing a measurement bias. Unfortunately, little is known about the factors that induce this bias and how it differs depending on the method utilized in measuring WTP.
XRLab@MCM Receives Jagdish N. Sheth Best JAMS Article Award 2023!
The article “Social Interactions in the Metaverse: Framework, Initial Evidence, and Roadmap,” by the MCM’s eXperimental Reality Lab (XRLab@MCM) current members Prof. Thorsten Hennig-Thurau, Nilusha Aliman, and Alina Herting, together with former XRLab members Gerrit Cziehso, Marc Linder, and Prof. Raoul Kübler (now at ESSEC) has been honored with the prestigious Jagdish N. Sheth Best JAMS Article Award 2023 by the Journal of the Academy of Marketing Science (JAMS) Editorial Board! The Best Article Award recognizes the authors of the outstanding article published in JAMS in a given year.
Dissertation by Felix Lehmkuhle honored with Preis der Deutschen Marktforschung 2024
Dr. Felix Lehmkuhle, former research assistant at the Chair of Marketing Management (IfM), has been awarded the prestigious Preis der Deutschen Marktforschung 2024 for his dissertation. His research “Is New Always Better? The Future of Physical Stores" was supervised by Prof. Dr. Manfred Krafft.
The Art of Negotiation – A Workshop for Students in Collaboration with Engelhard Arzneimittel
In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.
Over the course of two days, participants embarked on a journey to:
Lehrstuhl für Marketing und Medien sucht Wissenschaftliche:n Mitarbeiter:in!
Am Lehrstuhl für Marketing & Medien der Universität Münster (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Thorsten Hennig‐Thurau zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine Stelle mit Dreiviertel der regelmäßigen Arbeitszeit als wissenschaftliche:r Mitarbeiter:in (Entgeltgruppe 13 TV‐L) zu besetzen.
Negotiation Workshop with Engelhard Arzneimittel - Sign Up Until April 26
Warum sind Verhandlungen relevant im Alltag und warum sollten Sie keine Angst davor haben? Wie bereitet man sich richtig vor und überlässt nichts dem Zufall?
Chair of Marketing Management @ AI Research EXPO
On April 23rd 2024, the Center of Nonlinear Science hosted the first Artificial Intelligence (AI) Research EXPO by CeNoS and InterKI at the University of Münster in the Schlossfoyer. The event was aimed at researchers utilizing AI methodologies across various disciplines. The AI Research EXPO featured a poster exhibition and networking session, providing a platform for AI researchers to present their work and engage in interdisciplinary discussions. Additionally, two keynote presentations offered insights into the methodological and theoretical aspects of AI.