Am 21.04.2024 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm "Circle of Excellence in Marketing".
Circle of Excellence in Marketing | Apply until April 21!
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
New study by MCM Scholars in PLOS ONE reveals 'Social Media Paradox': Increased social media usage is linked to greater loneliness. But rich media like video chats can offer a remedy.
The ongoing shift from physical to digital challenges the very essence of human connection. Dr. David Jütte, Prof. Thorsten Hennig-Thurau, and Gerrit Cziehso from the MCM's Chair for Marketing and Media joined forces with Hamburg University’s Prof. Henrik Sattler to delve into the critical question of how social media usage influenced loneliness during the lockdowns initiated to curb the coronavirus spread.
Every Day Is Day One - Amazon's Essence Illuminated at the University of Münster
This week we had the privilege of welcoming Florian Mair, General Manager/Director Apparel at Amazon EU, for a double treat! It started with a fascinating guest lecture as part of our Onboarding Module for more than 800 of our undergraduate students, followed by a dynamic Fireside Chat with our Master's students. With 14 years of experience at Amazon, Mr. Mair brought invaluable insights to our academic community.
What Is Happening to My Nearby Stores? New JAMS Publication of the MCM
Another great achievement by the Marketing Center Münster:
The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).
Prof. Frank Germann at MCM's Brown Bag Seminar on What Makes Startups Successful
Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present their current and ongoing research projects to the MCM community of researchers and discuss their work with them.
Practical Insights Into Omnichannel Management – Guest Lecture by Mars
On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.
Exploring the Pharmaceuticals Sector – Special Guest Lecture by Engelhard Arzneimittel
On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.
New Publication in the Journal of Retailing on the Future of Physical Stores
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.