They are not only good at what they do - they are actually extraordinary good. Once again, marketing students from Münster were accepted into the WiWi-Talents program due to their excellent performances during their studies. The two master students Malte Stegemann and Nils Bahr were nominated by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. The two are now part of a group of highly talented students of economics selected in this year’s program.
One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
Tobias Frank (Director National Sales) and Christine Collot (Head of Shopper & Trade Marketing)
as of now, you can apply for the MCM seminars for the summer semester 2020. Please specify your preferences until January 31, 2020.
The following seminars are offered:
Hier können Sie die neueste Ausgabe unseres Magazins "MCM-News" (Ausgabe Dezember 2019) herunterladen.
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Im kommenden Sommersemester 2020 bietet das MCM ein ganz besonderes Seminar an:
Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).