The Chair of Value-Based Marketing (IWM) is pleased to receive funding from the Federal Ministry of Food and Agriculture to support its research on sustainable nutrition as part of the DINER project.
Running from January 2025 to December 2027, this collaborative initiative aims to develop an innovative, user-friendly, and personalized recommendation system that encourages more sustainable eating habits.
At the heart of the project is a digital application designed to provide consumers with tangible benefits:
From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.
Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community. 
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
