As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
"Das Metaverse funktioniert. Es ist keine Zukunftsmusik." - MCM Professor Thorsten Hennig-Thurau zu Gast beim Wirtschaftspodcast "Wirtschaft Aktuell"
"Das Metaverse funktioniert. Es ist keine Zukunftsmusik." - MCM Professor Thorsten Hennig-Thurau zu Gast beim Wirtschaftspodcast "Wirtschaft Aktuell", der sich vor allen an Manager:innen und Unternehmer:innen aus dem Münsterland und den angrenzenden Regionen richtet.
The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter
In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?
Practice meets science: A group from IfM visited Audi
A team of students and scientists from the Chair of Marketing Management (IfM) visited the headquarter of Audi AG in Ingolstadt for the final part of the seminar "Latest Methods in Marketing Research." Over the two days, an inspiring exchange took place between representatives of science and practice, focusing on the intersections of research, sales, and innovation. Ph.D.
Sales Management in a Global B2B Company – Guest Lecture by Dow
On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.
An In-Depth Look into the Pharmaceutical Industry– Guest Lecture by Engelhard Arzneimittel
On January 20, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - shared valuable, practical insights on the topic of sales territory alignment and an in-depth look into the pharmaceutical industry. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
At the MCM, conducting timely and practically relevant research is of utmost importance.
Best German Universities - STRIVE Magazine Lists MCM as Top Address for Marketing Students
Which university you studied at is more important than ever for your professional future. Top German universities support their students in establishing the right networks and developing a future-oriented mindset. STRIVE Magazine show the best addresses for the subjects of business, tech, marketing, law and medicine.
STRIVE magazine is one of the most exciting emerging business magazines in Germany and has made it its mission to address and make insights available to all interested parties who want to rethink business.