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IFM

Anton Dreesmann Award

One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.

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IFM

Guest Lecture by Dow Chemical in Sales Management

For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.

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IFM

International guest lecturers visited Chair of Marketing Management

Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).

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MCM

Marketing Students from Münster Win International Advertising Award!

On November 28th 2019, a group of MCM marketing students secured a remarkable third place in the talents category of the prestigious Neptun Cross Media Award in Hamburg. The students had to develop an advertising campaign for the Münster lemonade brand liba as a final project for this summer’s “Integrated Marketing Communications” (IMC) class hold by MCM professor Raoul Kübler.

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