💡 What questions are shaping current marketing research? The 5th Conference on Market-Oriented Management (MOMC 2026) in Mannheim brought together researchers from various universities to discuss current research projects and emerging topics. Among them were Dr. Hendrik Schierwater and Patrick Wöhnl from the Chair of Digital Transformation.
Discussing Emerging Topics in Marketing Research at MOMC 2026
Prof. Hennig-Thurau presented research at Mallen Conference 2026 which brought together the international Entertainment Science community – and will co-host the 2027 conference in Hamburg!
Since its founding in 2000, the Mallen Conference on the Economics of Filmed (and Other) Entertainment has provided a unique forum for leading scholars and industry executives to exchange insights into the economics, management, and marketing of entertainment.
Welcome, Class of 2028!
A new semester brings new faces, fresh perspectives, and the start of an exciting journey!
In early October, the Marketing Center Münster (MCM) welcomed its new MSc Business Administration – Major Marketing students to the annual Major Marketing Bootcamp hosted by Prof. Sonja Gensler.
SALTY Conference 2026 at KU Leuven
SALTY Conference 2026 at KU Leuven
Once again, a large delegation from the Marketing Center Münster attended the SALTY conference, a longstanding fixture in the academic calendar. The SALTY community is an academic family, connected through a network of researchers whose roots can be traced back to the conference’s founder, Professor Sönke Albers (KLU).
IfM in Colorado: One Conference, Two Research Projects, Three Cities
Denver, Fort Collins, Colorado Springs: within a few weeks, Manfred Krafft and Frederik Ferié o
Apply for the Circle of Excellence in Marketing until October 31!
The current application round for the student support program "Circle of Excellence in Marketing" ends on October 31, 2026.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
When the Queue Becomes the Experience: Professor Hennig-Thurau on “Gastro Hypes” in WDR
Why do people wait for hours to visit a newly opened fast-food restaurant—and enthusiastically document the experience on social media? In a recent WDR feature examining the excitement surrounding openings such as Nhas City Chicken and Taco Bell in Cologne, Professor Thorsten Hennig-Thurau from the Chair of Marketing & Media at the MCM, provides a marketing perspective on the phenomenon.
Shaping the Future of B2B Research: Sebastian Hohenberg at the IMM Summit
💡 Prof. Dr. Sebastian Hohenberg recently contributed to the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw, which brought together the international B2B research community to discuss current developments and future research opportunities.
Social Media Manager:innen gesucht: Das MCM braucht Unterstützung!
Du hast Spaß an Social Media und möchtest das MCM aktiv mitgestalten? Dann suchen wir dich! Entwickle eigene Content-Ideen und begleite Vorlesungen, Events und besondere Veranstaltungen mit der Kamera.