Publications | Prof. Dr. (em.) Dieter Ahlert

Book (edited collection)

2010

Ahlert, D., & Ahlert, M. (Eds.) (2010). Handbuch Franchising und Cooperation: Das Management kooperativer Unternehmensnetzwerke. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertA2010HandbuchFranchising,
  editor = {Dieter Ahlert and Martin Ahlert},
  title = {Handbuch Franchising und Cooperation: Das Management kooperativer Unternehmensnetzwerke},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3472045116},
  note = {Publication status: Published}
}

Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2010). Jahrbuch Vertriebs- und Handelsmanagement 2010/2011, Multichannel-Management. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertKOS2010JahrbuchVertriebs,
  editor = {Dieter Ahlert and Peter Kenning and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2010/2011, Multichannel-Management},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412224},
  note = {Publication status: Published}
}

2009

Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2009). Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertKOS2009JahrbuchVertriebs,
  editor = {Dieter Ahlert and Peter Kenning and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412118},
  note = {Publication status: Published}
}

Ahlert, D., Große-Bölting, K., & Heinemann, G. (Eds.) (2009). Handelsmanagement in der Textilwirtschaft, Einzelhandel und Wertschöpfungspartnerschaften. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertGBH2009Handelsmanagement,
  editor = {Dieter Ahlert and Kristin Große-Bölting and Gerrit Heinemann},
  title = {Handelsmanagement in der Textilwirtschaft, Einzelhandel und Wertschöpfungspartnerschaften},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

Ahlert, D. (Ed.) (2009). Handbuch Franchising & Cooperation 2009. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{Ahlert2009HandbuchFranchising,
  editor = {Dieter Ahlert},
  title = {Handbuch Franchising & Cooperation 2009},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

2008

Ahlert, D., Backhaus, C., Blut, M., & Michaelis, M. (Eds.) (2008). Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg. Wiesbaden: Gabler.
More details BibTeX

@book{AhlertBBM2008Management,
  editor = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg},
  year = {2008},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2007

Ahlert, D., Olbrich, R., & Schröder, H. (Eds.) (2007). Jahrbuch Vertriebs- und Handelsmanagement 2007: Shopper Research — Kundenverhalten im Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertOS2007JahrbuchVertriebs,
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2007: Shopper Research --- Kundenverhalten im Handel},
  year = {2007},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866411197},
  note = {Publication status: Published}
}

Ahlert, D., Woisetschläger, D., & Vogel, V. (Eds.) (2007). Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management (2.). Wiesbaden: Deutscher Universitäts Verlag Gabler Edition Wissenschaft.
More details BibTeX

@book{AhlertWV2007Exzellentes,
  editor = {Dieter Ahlert and David Woisetschläger and Verena Vogel},
  title = {Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management},
  edition = {2.},
  year = {2007},
  publisher = {Deutscher Universitäts Verlag Gabler Edition Wissenschaft},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2006

Ahlert, D., Olbrich, R., & Schröder, H. (Eds.) (2006). Jahrbuch Vertriebs- und Handelsmanagement 2006: Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertOS2006JahrbuchVertriebs,
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2006: Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken},
  year = {2006},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3866410328},
  note = {Publication status: Published}
}

Ahlert, D., Woisetschläger, D., & Vogel, V. (Eds.) (2006). Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management. Wiesbaden: Deutscher Universitäts Verlag Gabler Edition Wissenschaft.
More details BibTeX

@book{AhlertWV2006Exzellentes,
  editor = {Dieter Ahlert and David Woisetschläger and Verena Vogel},
  title = {Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management},
  year = {2006},
  publisher = {Deutscher Universitäts Verlag Gabler Edition Wissenschaft},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2005

Ahlert, D., Hesse, J., Evanschitzky, H., & Salfeld, A. (Eds.) (2005). Exzellenz in Markenmanagement und Vertrieb, Grundlagen und Erfahrungen (2.). Wiesbaden: Gabler.
More details BibTeX

@book{AhlertHES2005ExzellenzIn,
  editor = {Dieter Ahlert and Josef Hesse and Heiner Evanschitzky and Andre Salfeld},
  title = {Exzellenz in Markenmanagement und Vertrieb, Grundlagen und Erfahrungen},
  edition = {2.},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Zelewski, S., Ahlert, D., Kenning, P., & Schütte, R. (Eds.) (2005). Wissensmanagement in Dienstleistungsnetzwerken, Wissenstransfer fördern mit der Relationship Management Balanced Scorecard. Wiesbaden: Deutscher Universitäts Verlag Gabler Edition Wissenschaft.
More details BibTeX

@book{ZelewskiAKS2005Wissensmanagement,
  editor = {Stephan Zelewski and Dieter Ahlert and Peter Kenning and Reinhard Schütte},
  title = {Wissensmanagement in Dienstleistungsnetzwerken, Wissenstransfer fördern mit der Relationship Management Balanced Scorecard},
  year = {2005},
  publisher = {Deutscher Universitäts Verlag Gabler Edition Wissenschaft},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Ahlert, D., Olbrich, R., & Schröder, H. (Eds.) (2005). Jahrbuch Vertriebs- und Handelsmanagement 2005: Netzwerke in Vertrieb und Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertOS2005JahrbuchVertriebs,
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2005: Netzwerke in Vertrieb und Handel},
  year = {2005},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3871509140},
  note = {Publication status: Published}
}

Research article (journal)

2010

Ahlert, D., Heußler, T., Backhaus, C., Michaelis, M., & Ommen, N. (2010). The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel. Journal of Global Fashion Marketing, Vol. 1(No. 2).
More details BibTeX

@article{AhlertHBMO2010TheImpactOf,
  author = {Dieter Ahlert and Tobias Heußler and Christof Backhaus and Manuel Michaelis and Nils Ommen},
  title = {The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel},
  journal = {Journal of Global Fashion Marketing},
  year = {2010},
  volume = {Vol. 1},
  number = {No. 2},
  note = {Publication status: Published}
}

2009

Michaelis, M., Duong, D. H. V., Heussler, T., Meyer, M., & Ahlert, D. (2009). Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention. Advances in Consumer Research (forthcoming), 2009(36), 552–553.
More details BibTeX

@article{MichaelisDHMA2009DoEthnicMarketing,
  author = {Manuel Michaelis and Dinh Hai Van Duong and Tobias Heussler and Mareike Meyer and Dieter Ahlert},
  title = {Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention},
  journal = {Advances in Consumer Research (forthcoming)},
  year = {2009},
  volume = {2009},
  number = {36},
  pages = {552--553},
  note = {Publication status: Published}
}

2008

Ahlert, D., Heußler, T., Michaelis, M., Möller, K., Schwab, C., & Seiter, M. (2008). Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten. Controlling, 20, 473–487.
More details BibTeX

@article{AhlertHMMSS2008Instrumente,
  author = {Dieter Ahlert and Tobias Heußler and Manuel Michaelis and K. Möller and Carsten Schwab and Mischa Seiter},
  title = {Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten},
  journal = {Controlling},
  year = {2008},
  volume = {20},
  pages = {473--487},
  note = {Publication status: Published}
}

Evanschitzky, H., Backhaus, C., Woisetschläger, D., & Ahlert, D. (2008). Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance — Eine gruppenexperimentelle Studie. Managementforschung, 18, 1–34.
More details BibTeX

@article{EvanschitzkyBWA2008DerEinfluss,
  author = {Heiner Evanschitzky and Christof Backhaus and David Woisetschläger and Dieter Ahlert},
  title = {Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance --- Eine gruppenexperimentelle Studie},
  journal = {Managementforschung},
  year = {2008},
  volume = {18},
  pages = {1--34},
  note = {Publication status: Published}
}

Evanschitzky, H., Backhaus, C., Woisetschläger, D., & Ahlert, D. (2008). Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance — Eine gruppenexperimentelle Studie. Managementforschung, 18, 1–34.
More details BibTeX

@article{EvanschitzkyBWA2008DerEinfluss,
  author = {Heiner Evanschitzky and Christof Backhaus and David Woisetschläger and Dieter Ahlert},
  title = {Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance --- Eine gruppenexperimentelle Studie},
  journal = {Managementforschung},
  year = {2008},
  volume = {18},
  pages = {1--34},
  note = {Publication status: Published}
}

Michaelis, M., Woisetschläger, D., Backhaus, C., & Ahlert, D. (2008). The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers. International Marketing Review, 25(4 (Special Issue)), 404–422.
More details BibTeX

@article{MichaelisWBA2008TheEffects,
  author = {Manuel Michaelis and David Woisetschläger and Christof Backhaus and Dieter Ahlert},
  title = {The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers},
  journal = {International Marketing Review},
  year = {2008},
  volume = {25},
  number = {4 (Special Issue)},
  pages = {404--422},
  note = {Publication status: Published}
}

2007

Blut, M., Evanschitzky, H., Vogel, V., & Ahlert, D. (2007). Switching Barriers in the Four-Stage Loyalty Model. Advances in Consumer Research, 2007(34), 726–734.
More details BibTeX

@article{BlutEVA2007SwitchingBarriers,
  author = {Markus Blut and Heiner Evanschitzky and Verena Vogel and Dieter Ahlert},
  title = {Switching Barriers in the Four-Stage Loyalty Model},
  journal = {Advances in Consumer Research},
  year = {2007},
  volume = {2007},
  number = {34},
  pages = {726--734},
  note = {Publication status: Published}
}

Evanschitzky, H., Ahlert, D., Blaich, G., & Kenning, P. (2007). Knowledge management in knowledge-intensive service networks, A strategic management approach. Management Decision, 45(2), 265–283.
More details BibTeX

@article{EvanschitzkyABK2007KnowledgeManagement,
  author = {Heiner Evanschitzky and Dieter Ahlert and Günther Blaich and Peter Kenning},
  title = {Knowledge management in knowledge-intensive service networks, A strategic management approach},
  journal = {Management Decision},
  year = {2007},
  volume = {45},
  number = {2},
  pages = {265--283},
  note = {Publication status: Published}
}

Plassmann, H., Kenning, P., & Ahlert, D. (2007). Why Companies Should Make Their Customers Happy: The Neural Correlates of Consumer Loyalty. Advances in Consumer Research, 2007(34), 735–739.
More details BibTeX

@article{PlassmannKA2007WhyCompanies,
  author = {Hilk Plassmann and Peter Kenning and Dieter Ahlert},
  title = {Why Companies Should Make Their Customers Happy: The Neural Correlates of Consumer Loyalty},
  journal = {Advances in Consumer Research},
  year = {2007},
  volume = {2007},
  number = {34},
  pages = {735--739},
  note = {Publication status: Published}
}

Working paper

2010

Ahlert, D., & Berentzen, J. (2010). Solution Selling für Handelsmarken im deutschen Einzelhandel. In Ahlert, D. (Ed.), Transolve: Vol. 7. Münster.
More details BibTeX

@techreport{AhlertB2010SolutionSelling,
  author = {Dieter Ahlert and Johannes Berentzen},
  title = {Solution Selling für Handelsmarken im deutschen Einzelhandel},
  institution = {},
  series = {Transolve},
  number = {7},
  volume = {7},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Georgoudakis, A., Kawohl, J., Keßler, F., Neumann, M., & Schefer, B. (2010). Lösungsorientierung im Vertrieb — Ausgestaltung und Praxisanwendung. In Ahlert, D. (Ed.), Transolve: Vol. 10. Münster.
More details BibTeX

@techreport{AhlertGKKNS2010Loesungsorientierung,
  author = {Dieter Ahlert and Alexander Georgoudakis and Julian Kawohl and Fred Keßler and Markus Neumann and Benjamin Schefer},
  title = {Lösungsorientierung im Vertrieb --- Ausgestaltung und Praxisanwendung},
  institution = {},
  series = {Transolve},
  number = {10},
  volume = {10},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Ommen, N. (2010). Die zukünftige Rolle des Großhandels — Solution Selling im Rahmen des vertikalen Wertschöpfungsmanagements. In Ahlert, D. (Ed.), Transolve: Vol. 9. Münster.
More details BibTeX

@techreport{AhlertO2010DieZukuenftige,
  author = {Dieter Ahlert and Nils Ommen},
  title = {Die zukünftige Rolle des Großhandels --- Solution Selling im Rahmen des vertikalen Wertschöpfungsmanagements},
  institution = {},
  series = {Transolve},
  number = {9},
  volume = {9},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Schulze-Bentrop, C. (2010). Pricing of Solutions. In Ahlert, D. (Ed.), Transolve: Vol. 8. Münster.
More details BibTeX

@techreport{AhlertSB2010PricingOfSolutions,
  author = {Dieter Ahlert and Carsten Schulze-Bentrop},
  title = {Pricing of Solutions},
  institution = {},
  series = {Transolve},
  number = {8},
  volume = {8},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

2009

Ahlert, D., Kawohl, J., & Kes, I. (2009). Case Studies zum Solution Selling. In Ahlert, D. (Ed.), Transolve: Vol. 5. Münster. (online first)
More details BibTeX

@techreport{AhlertKK2009CaseStudies,
  author = {Dieter Ahlert and Julian Kawohl and Isabelle Kes},
  title = {Case Studies zum Solution Selling},
  institution = {},
  series = {Transolve},
  number = {5},
  volume = {5},
  editor = {Dieter Ahlert},
  year = {2009},
  address = {Münster},
  note = {Publication status: online first}
}

Ahlert, D., Kawohl, J., & Schefer, B. (2009). Idealtypische Organisationskonzepte für Solution Seller — eine explorative Analyse. In Ahlert, D. (Ed.), Transolve: Vol. 6. Münster.
More details BibTeX

@techreport{AhlertKS2009Idealtypische,
  author = {Dieter Ahlert and Julian Kawohl and Benjamin Schefer},
  title = {Idealtypische Organisationskonzepte für Solution Seller --- eine explorative Analyse},
  institution = {},
  series = {Transolve},
  number = {6},
  volume = {6},
  editor = {Dieter Ahlert},
  year = {2009},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Rohlfing, M. (2009). Ökologische Bekleidung — Eine Status quo Analyse. In Arbeitspapiere der FATM: Vol. 39.
More details BibTeX

@techreport{AhlertR2009OEkologische,
  author = {Dieter Ahlert and Maja Rohlfing},
  title = {Ökologische Bekleidung --- Eine Status quo Analyse},
  institution = {},
  series = {Arbeitspapiere der FATM},
  number = {39},
  volume = {39},
  year = {2009},
  note = {Publication status: Published}
}

2008

Ahlert, D., Hesse, J., Kruse, P., & Kawohl, J. (2008). "Transolve" — Transformationsprozess vom Produzent zum Solution Seller am Beispiel des KMU "Schäper Sportgerätebau GmbH"- Mögliche Optionen für KMU. In Ahlert, D. (Ed.), Transolve: Vol. 2. Münster.
More details BibTeX

@techreport{AhlertHKK2008Transolve,
  author = {Dieter Ahlert and Josef Hesse and Phillipp Kruse and Julian Kawohl},
  title = {"Transolve" --- Transformationsprozess vom Produzent
zum Solution Seller am Beispiel des KMU "Schäper Sportgerätebau GmbH"- Mögliche Optionen für KMU},
  institution = {},
  series = {Transolve},
  number = {2},
  volume = {2},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Kawohl, J. (2008). Best Practice des Solution Sellings. In Ahlert, D. (Ed.), Transolve: Vol. 1. Münster.
More details BibTeX

@techreport{AhlertK2008BestPractice,
  author = {Dieter Ahlert and Julian Kawohl},
  title = {Best Practice des Solution Sellings},
  institution = {},
  series = {Transolve},
  number = {1},
  volume = {1},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Kawohl, J., & Schulze-Bentrop, C. (2008). Solution Selling für KMUs. In Ahlert, D. (Ed.), Transolve: Vol. 4. Münster.
More details BibTeX

@techreport{AhlertKSB2008SolutionSelling,
  author = {Dieter Ahlert and Julian Kawohl and Carsten Schulze-Bentrop},
  title = {Solution Selling für KMUs},
  institution = {},
  series = {Transolve},
  number = {4},
  volume = {4},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Wangenheim, F. v., Kawohl, J., & Zimmer, M. (2008). The Concept of Solution Selling: Theoretical Considerations and Methods. In Ahlert, D. (Ed.), Transolve: Vol. 3. Münster.
More details BibTeX

@techreport{AhlertWKZ2008TheConcept,
  author = {Dieter Ahlert and Florian von Wangenheim and Julian Kawohl and Marcus Zimmer},
  title = {The Concept of Solution Selling: Theoretical Considerations and Methods},
  institution = {},
  series = {Transolve},
  number = {3},
  volume = {3},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

2007

Ahlert, D., Große-Bölting, K., Heinemann, G., & Rohlfing, M. (2007). Länderauswahl im Bekleidungseinzelhandel. In Imadi.net: Vol. 8.
More details BibTeX

@techreport{AhlertGBHR2007Laenderauswahl,
  author = {Dieter Ahlert and Kristin Große-Bölting and Gerrit Heinemann and Maja Rohlfing},
  title = {Länderauswahl im Bekleidungseinzelhandel},
  institution = {},
  series = {Imadi.net},
  number = {8},
  volume = {8},
  year = {2007},
  note = {Publication status: Published}
}

2006

Ahlert, D., Backhaus, C., Berentzen, J., Blut, M., Michaelis, M., & Ullrich, W. (2006). Brands go East — Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen. In Ahlert, D. (Ed.), Imadi.net: Vol. 1. Münster.
More details BibTeX

@techreport{AhlertBBBMU2006BrandsGoEast,
  author = {Dieter Ahlert and Christof Backhaus and Johannes Berentzen and Markus Blut and Manuel Michaelis and Wolfgang Ullrich},
  title = {Brands go East --- Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen},
  institution = {},
  series = {Imadi.net},
  number = {1},
  volume = {1},
  editor = {Dieter Ahlert},
  year = {2006},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Große-Bölting, K., Heinemann, G., & Rohlfing, M. (2006). Internationalisierung im Bekleidungseinzelhandel. In Ahlert, D. (Ed.), Imadi.net: Vol. 7. Münster.
More details BibTeX

@techreport{AhlertGBHR2006Internationalisierung,
  author = {Dieter Ahlert and Kristin Große-Bölting and Gerrit Heinemann and Maja Rohlfing},
  title = {Internationalisierung im Bekleidungseinzelhandel.},
  institution = {},
  series = {Imadi.net},
  number = {7},
  volume = {7},
  editor = {Dieter Ahlert},
  year = {2006},
  address = {Münster},
  note = {Publication status: Published}
}

Research article (book contribution)

2009

Ahlert, D., Kes, I., Brüggemann, F., Peperhowe, J., & Schefer, B. (2009). Solution Selling im B2C-Bereich — ein konzeptioneller Ansatz zur Typologisierung von Solutions (forthcoming). In Woisetschläger, e. a. (Ed.), Marketing für Solutions.
More details BibTeX

@incollection{AhlertKBPS2009SolutionSelling,
  author = {Dieter Ahlert and Isabelle Kes and Felix Brüggemann and Jennifer Peperhowe and Benjamin Schefer},
  title = {Solution Selling im B2C-Bereich --- ein konzeptioneller Ansatz zur Typologisierung von Solutions (forthcoming)},
  booktitle = {Marketing für Solutions},
  editor = {et al. Woisetschläger},
  year = {2009},
  publisher = {},
  note = {Publication status: Published}
}

Ahlert, D., & Peperhowe, J. (2009). Solution Selling als Differenzierungsmöglichkeit im Handel — eine Fallstudie am Beispiel der toom Baumärkte. In Ahlert, D., Olbrich, R., Schröder, H., & Kenning, P. (Eds.), Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@incollection{AhlertP2009SolutionSelling,
  author = {Dieter Ahlert and Jennifer Peperhowe},
  title = {Solution Selling als Differenzierungsmöglichkeit im Handel --- eine Fallstudie am Beispiel der toom Baumärkte},
  booktitle = {Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel},
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder and Peter Kenning},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412118},
  note = {Publication status: Published}
}

2008

Ahlert, D., Backhaus, C., Blut, M., & Michaelis, M. (2008). Internationale Vertriebskompetenz: Erfolgsfaktor für die Internationalisierung von Dienstleistungs-KMU. In Zühlke-Robinet, K., Borchert, M., & Heinen, E. (Eds.), Kompetenzentwicklung in kleinen und mittleren Unternehmen — Voraussetzung für die erfolgreiche Internationalisierung von Dienstleistungen (pp. 23–49). Ingolstadt: Dr. Jochen Heinzmann.
More details BibTeX

@incollection{AhlertBBM2008Internationale,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Internationale Vertriebskompetenz: Erfolgsfaktor für die Internationalisierung von Dienstleistungs-KMU},
  booktitle = {Kompetenzentwicklung in kleinen und mittleren Unternehmen --- Voraussetzung für die erfolgreiche Internationalisierung von Dienstleistungen},
  pages = {23--49},
  editor = {Klaus Zühlke-Robinet and Margret Borchert and Ewald Heinen},
  year = {2008},
  publisher = {Dr. Jochen Heinzmann},
  address = {Ingolstadt},
  isbn = {978-3-939728-03-0},
  note = {Publication status: Published}
}

Ahlert, D., Michaelis, M., Woisetschläger, D., & Backhaus, C. (2008). Services Made in Germany — Markierung von Dienstleistungen mit dem Herkunftsland. In Bruhn, M., & Stauss, B. (Eds.), Forum Dienstleistungsmanagement — Dienstleistungsmarken (pp. 101–119).
More details BibTeX

@incollection{AhlertMWB2008ServicesMade,
  author = {Dieter Ahlert and Manuel Michaelis and David Woisetschläger and Christof Backhaus},
  title = {Services Made in Germany --- Markierung von Dienstleistungen mit dem Herkunftsland},
  booktitle = {Forum Dienstleistungsmanagement --- Dienstleistungsmarken},
  pages = {101--119},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {2008},
  publisher = {},
  note = {Publication status: Published}
}

2007

Ahlert, D., Backhaus, C., Blut, M., & Michaelis, M. (2007). Zukunftsforschung in KMU: Der kombinierte Einsatz von Delphi-Methode und Szenario-Technik als Instrumente der strategischen Planung. In Meyer, J.-A. (Ed.), Planung in kleinen und mittleren Unternehmen — Jahrbuch der KMU-Forschung und -Praxis 2007 (pp. 151–166). Lohmar.
More details BibTeX

@incollection{AhlertBBM2007Zukunftsforschung,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Zukunftsforschung in KMU: Der kombinierte Einsatz von Delphi-Methode und Szenario-Technik als Instrumente der strategischen Planung},
  booktitle = {Planung in kleinen und mittleren Unternehmen --- Jahrbuch der KMU-Forschung und -Praxis 2007},
  pages = {151--166},
  editor = {J.-A. Meyer},
  year = {2007},
  publisher = {},
  address = {Lohmar},
  note = {Publication status: Published}
}

Ahlert, D., Backhaus, C., Blut, M., & Woisetschläger, D. (2007). Effektivität von Exportorganisationen. In Meyer, J.-A. (Ed.), Planung in kleinen und mittleren Unternehmen — Jahrbuch der KMU-Forschung und -Praxis 2007. Lohmar.
More details BibTeX

@incollection{AhlertBBW2007Effektivitaet,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and David Woisetschläger},
  title = {Effektivität von Exportorganisationen},
  booktitle = {Planung in kleinen und mittleren Unternehmen --- Jahrbuch der KMU-Forschung und -Praxis 2007},
  editor = {J.-A. Meyer},
  year = {2007},
  publisher = {},
  address = {Lohmar},
  note = {Publication status: Published}
}

Project report

2009

Ahlert, D., Backhaus, C., Berentzen, J., Blut, M., Brock, C., Duong, D. H.-V., Große-Bölting, K., Hartleb, V., Heußler, T., Kawohl, J., Meiseberg, B., Michaelis, M., vom Rath, I., Rohlfing, M., Schneider, G., & Woisetschläger, D. (2009). IMADI.net — Internationale Markenführung in Dienstleistungsnetzwerken, Projekt-Abschlussbericht, Münster.
More details

Research article in proceedings (conference)

2008

Seiter, M., Schwab, C., Ahlert, D., Heußler, T., & Michaelis, M. (2008). Nutzenmessung von produktbegleitenden Dienstleistungen im Industriegüter-Pricing — erste empirische Ergebnisse. In Proceedings of the 1st Rostock Conference on Serivce Research, Rostock, 1–27.
More details BibTeX

@inproceedings{SeiterSAHM2008Nutzenmessung,
  author = {Mischa Seiter and Carsten Schwab and Dieter Ahlert and Tobias Heußler and Manuel Michaelis},
  title = {Nutzenmessung von produktbegleitenden Dienstleistungen im Industriegüter-Pricing --- erste empirische Ergebnisse.},
  booktitle = {Proceedings of the 1$^{st}$ Rostock Conference on Serivce Research},
  pages = {1--27},
  year = {2008},
  address = {Rostock},
  note = {Publication status: Published}
}

Book (monograph)

2007

Ahlert, D., & Kenning, P. (2007). Handelsmarketing — Grundlagen der marktorientierten Führung von Handelsbetrieben. Springer Verlag.
More details BibTeX

@book{AhlertK2007Handelsmarketing,
  author = {Dieter Ahlert and Peter Kenning},
  title = {Handelsmarketing --- Grundlagen der marktorientierten Führung von Handelsbetrieben},
  year = {2007},
  publisher = {Springer Verlag},
  note = {Publication status: Published}
}

Book (edited collection)

2010

2009

2008

2007

2006

2005

Research article (journal)

2010

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Working paper

2010

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Research article (book contribution)

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Project report

2009

Research article in proceedings (conference)

2008

Book (monograph)

2007

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