Publications | Prof. Dr. (em.) Dieter Ahlert

Book (edited collection)

2010

Ahlert, D., & Ahlert, M. (Eds.) (2010). Handbuch Franchising und Cooperation: Das Management kooperativer Unternehmensnetzwerke. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertA2010HandbuchFranchising,
  editor = {Dieter Ahlert and Martin Ahlert},
  title = {Handbuch Franchising und Cooperation: Das Management kooperativer Unternehmensnetzwerke},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3472045116},
  note = {Publication status: Published}
}

Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2010). Jahrbuch Vertriebs- und Handelsmanagement 2010/2011, Multichannel-Management. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertKOS2010JahrbuchVertriebs,
  editor = {Dieter Ahlert and Peter Kenning and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2010/2011, Multichannel-Management},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412224},
  note = {Publication status: Published}
}

2009

Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2009). Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertKOS2009JahrbuchVertriebs,
  editor = {Dieter Ahlert and Peter Kenning and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412118},
  note = {Publication status: Published}
}

Ahlert, D. (Ed.) (2009). Handbuch Franchising & Cooperation 2009. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{Ahlert2009HandbuchFranchising,
  editor = {Dieter Ahlert},
  title = {Handbuch Franchising & Cooperation 2009},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

2008

Ahlert, D., Backhaus, C., Blut, M., & Michaelis, M. (Eds.) (2008). Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg. Wiesbaden: Gabler.
More details BibTeX

@book{AhlertBBM2008Management,
  editor = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg},
  year = {2008},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2007

Ahlert, D., Olbrich, R., & Schröder, H. (Eds.) (2007). Jahrbuch Vertriebs- und Handelsmanagement 2007: Shopper Research — Kundenverhalten im Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertOS2007JahrbuchVertriebs,
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2007: Shopper Research --- Kundenverhalten im Handel},
  year = {2007},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866411197},
  note = {Publication status: Published}
}

Ahlert, D., Woisetschläger, D., & Vogel, V. (Eds.) (2007). Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management (2.). Wiesbaden: Deutscher Universitäts Verlag Gabler Edition Wissenschaft.
More details BibTeX

@book{AhlertWV2007Exzellentes,
  editor = {Dieter Ahlert and David Woisetschläger and Verena Vogel},
  title = {Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management},
  edition = {2.},
  year = {2007},
  publisher = {Deutscher Universitäts Verlag Gabler Edition Wissenschaft},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2006

Ahlert, D., Olbrich, R., & Schröder, H. (Eds.) (2006). Jahrbuch Vertriebs- und Handelsmanagement 2006: Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertOS2006JahrbuchVertriebs,
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2006: Wissensmanagement in Vertrieb, Handel und Unternehmensnetzwerken},
  year = {2006},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3866410328},
  note = {Publication status: Published}
}

Ahlert, D., Woisetschläger, D., & Vogel, V. (Eds.) (2006). Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management. Wiesbaden: Deutscher Universitäts Verlag Gabler Edition Wissenschaft.
More details BibTeX

@book{AhlertWV2006Exzellentes,
  editor = {Dieter Ahlert and David Woisetschläger and Verena Vogel},
  title = {Exzellentes Sponsoring, Innovative Ansätze und Best Practices für das Management},
  year = {2006},
  publisher = {Deutscher Universitäts Verlag Gabler Edition Wissenschaft},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2005

Ahlert, D., Hesse, J., Evanschitzky, H., & Salfeld, A. (Eds.) (2005). Exzellenz in Markenmanagement und Vertrieb, Grundlagen und Erfahrungen (2.). Wiesbaden: Gabler.
More details BibTeX

@book{AhlertHES2005ExzellenzIn,
  editor = {Dieter Ahlert and Josef Hesse and Heiner Evanschitzky and Andre Salfeld},
  title = {Exzellenz in Markenmanagement und Vertrieb, Grundlagen und Erfahrungen},
  edition = {2.},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Zelewski, S., Ahlert, D., Kenning, P., & Schütte, R. (Eds.) (2005). Wissensmanagement in Dienstleistungsnetzwerken, Wissenstransfer fördern mit der Relationship Management Balanced Scorecard. Wiesbaden: Deutscher Universitäts Verlag Gabler Edition Wissenschaft.
More details BibTeX

@book{ZelewskiAKS2005Wissensmanagement,
  editor = {Stephan Zelewski and Dieter Ahlert and Peter Kenning and Reinhard Schütte},
  title = {Wissensmanagement in Dienstleistungsnetzwerken, Wissenstransfer fördern mit der Relationship Management Balanced Scorecard},
  year = {2005},
  publisher = {Deutscher Universitäts Verlag Gabler Edition Wissenschaft},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Ahlert, D., Olbrich, R., & Schröder, H. (Eds.) (2005). Jahrbuch Vertriebs- und Handelsmanagement 2005: Netzwerke in Vertrieb und Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@book{AhlertOS2005JahrbuchVertriebs,
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder},
  title = {Jahrbuch Vertriebs- und Handelsmanagement 2005: Netzwerke in Vertrieb und Handel},
  year = {2005},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3871509140},
  note = {Publication status: Published}
}

Research article (journal)

2010

Ahlert, D., Heußler, T., Backhaus, C., Michaelis, M., & Ommen, N. (2010). The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel. Journal of Global Fashion Marketing, Vol. 1(No. 2).
More details BibTeX

@article{AhlertHBMO2010TheImpactOf,
  author = {Dieter Ahlert and Tobias Heußler and Christof Backhaus and Manuel Michaelis and Nils Ommen},
  title = {The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel},
  journal = {Journal of Global Fashion Marketing},
  year = {2010},
  volume = {Vol. 1},
  number = {No. 2},
  note = {Publication status: Published}
}

2009

Michaelis, M., Duong, D. H. V., Heussler, T., Meyer, M., & Ahlert, D. (2009). Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention. Advances in Consumer Research (forthcoming), 2009(36), 552–553.
More details BibTeX

@article{MichaelisDHMA2009DoEthnicMarketing,
  author = {Manuel Michaelis and Dinh Hai Van Duong and Tobias Heussler and Mareike Meyer and Dieter Ahlert},
  title = {Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention},
  journal = {Advances in Consumer Research (forthcoming)},
  year = {2009},
  volume = {2009},
  number = {36},
  pages = {552--553},
  note = {Publication status: Published}
}

2008

Ahlert, D., Heußler, T., Michaelis, M., Möller, K., Schwab, C., & Seiter, M. (2008). Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten. Controlling, 20, 473–487.
More details BibTeX

@article{AhlertHMMSS2008Instrumente,
  author = {Dieter Ahlert and Tobias Heußler and Manuel Michaelis and K. Möller and Carsten Schwab and Mischa Seiter},
  title = {Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten},
  journal = {Controlling},
  year = {2008},
  volume = {20},
  pages = {473--487},
  note = {Publication status: Published}
}

Evanschitzky, H., Backhaus, C., Woisetschläger, D., & Ahlert, D. (2008). Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance — Eine gruppenexperimentelle Studie. Managementforschung, 18, 1–34.
More details BibTeX

@article{EvanschitzkyBWA2008DerEinfluss,
  author = {Heiner Evanschitzky and Christof Backhaus and David Woisetschläger and Dieter Ahlert},
  title = {Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance --- Eine gruppenexperimentelle Studie},
  journal = {Managementforschung},
  year = {2008},
  volume = {18},
  pages = {1--34},
  note = {Publication status: Published}
}

Evanschitzky, H., Backhaus, C., Woisetschläger, D., & Ahlert, D. (2008). Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance — Eine gruppenexperimentelle Studie. Managementforschung, 18, 1–34.
More details BibTeX

@article{EvanschitzkyBWA2008DerEinfluss,
  author = {Heiner Evanschitzky and Christof Backhaus and David Woisetschläger and Dieter Ahlert},
  title = {Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance --- Eine gruppenexperimentelle Studie},
  journal = {Managementforschung},
  year = {2008},
  volume = {18},
  pages = {1--34},
  note = {Publication status: Published}
}

Michaelis, M., Woisetschläger, D., Backhaus, C., & Ahlert, D. (2008). The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers. International Marketing Review, 25(4 (Special Issue)), 404–422.
More details BibTeX

@article{MichaelisWBA2008TheEffects,
  author = {Manuel Michaelis and David Woisetschläger and Christof Backhaus and Dieter Ahlert},
  title = {The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers},
  journal = {International Marketing Review},
  year = {2008},
  volume = {25},
  number = {4 (Special Issue)},
  pages = {404--422},
  note = {Publication status: Published}
}

2007

Blut, M., Evanschitzky, H., Vogel, V., & Ahlert, D. (2007). Switching Barriers in the Four-Stage Loyalty Model. Advances in Consumer Research, 2007(34), 726–734.
More details BibTeX

@article{BlutEVA2007SwitchingBarriers,
  author = {Markus Blut and Heiner Evanschitzky and Verena Vogel and Dieter Ahlert},
  title = {Switching Barriers in the Four-Stage Loyalty Model},
  journal = {Advances in Consumer Research},
  year = {2007},
  volume = {2007},
  number = {34},
  pages = {726--734},
  note = {Publication status: Published}
}

Evanschitzky, H., Ahlert, D., Blaich, G., & Kenning, P. (2007). Knowledge management in knowledge-intensive service networks, A strategic management approach. Management Decision, 45(2), 265–283.
More details BibTeX

@article{EvanschitzkyABK2007KnowledgeManagement,
  author = {Heiner Evanschitzky and Dieter Ahlert and Günther Blaich and Peter Kenning},
  title = {Knowledge management in knowledge-intensive service networks, A strategic management approach},
  journal = {Management Decision},
  year = {2007},
  volume = {45},
  number = {2},
  pages = {265--283},
  note = {Publication status: Published}
}

Plassmann, H., Kenning, P., & Ahlert, D. (2007). Why Companies Should Make Their Customers Happy: The Neural Correlates of Consumer Loyalty. Advances in Consumer Research, 2007(34), 735–739.
More details BibTeX

@article{PlassmannKA2007WhyCompanies,
  author = {Hilk Plassmann and Peter Kenning and Dieter Ahlert},
  title = {Why Companies Should Make Their Customers Happy: The Neural Correlates of Consumer Loyalty},
  journal = {Advances in Consumer Research},
  year = {2007},
  volume = {2007},
  number = {34},
  pages = {735--739},
  note = {Publication status: Published}
}

Working paper

2010

Ahlert, D., & Berentzen, J. (2010). Solution Selling für Handelsmarken im deutschen Einzelhandel. In Ahlert, D. (Ed.), Transolve: Vol. 7. Münster.
More details BibTeX

@techreport{AhlertB2010SolutionSelling,
  author = {Dieter Ahlert and Johannes Berentzen},
  title = {Solution Selling für Handelsmarken im deutschen Einzelhandel},
  institution = {},
  series = {Transolve},
  number = {7},
  volume = {7},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Georgoudakis, A., Kawohl, J., Keßler, F., Neumann, M., & Schefer, B. (2010). Lösungsorientierung im Vertrieb — Ausgestaltung und Praxisanwendung. In Ahlert, D. (Ed.), Transolve: Vol. 10. Münster.
More details BibTeX

@techreport{AhlertGKKNS2010Loesungsorientierung,
  author = {Dieter Ahlert and Alexander Georgoudakis and Julian Kawohl and Fred Keßler and Markus Neumann and Benjamin Schefer},
  title = {Lösungsorientierung im Vertrieb --- Ausgestaltung und Praxisanwendung},
  institution = {},
  series = {Transolve},
  number = {10},
  volume = {10},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Ommen, N. (2010). Die zukünftige Rolle des Großhandels — Solution Selling im Rahmen des vertikalen Wertschöpfungsmanagements. In Ahlert, D. (Ed.), Transolve: Vol. 9. Münster.
More details BibTeX

@techreport{AhlertO2010DieZukuenftige,
  author = {Dieter Ahlert and Nils Ommen},
  title = {Die zukünftige Rolle des Großhandels --- Solution Selling im Rahmen des vertikalen Wertschöpfungsmanagements},
  institution = {},
  series = {Transolve},
  number = {9},
  volume = {9},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Schulze-Bentrop, C. (2010). Pricing of Solutions. In Ahlert, D. (Ed.), Transolve: Vol. 8. Münster.
More details BibTeX

@techreport{AhlertSB2010PricingOfSolutions,
  author = {Dieter Ahlert and Carsten Schulze-Bentrop},
  title = {Pricing of Solutions},
  institution = {},
  series = {Transolve},
  number = {8},
  volume = {8},
  editor = {Dieter Ahlert},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

2009

Ahlert, D., Kawohl, J., & Kes, I. (2009). Case Studies zum Solution Selling. In Ahlert, D. (Ed.), Transolve: Vol. 5. Münster. (online first)
More details BibTeX

@techreport{AhlertKK2009CaseStudies,
  author = {Dieter Ahlert and Julian Kawohl and Isabelle Kes},
  title = {Case Studies zum Solution Selling},
  institution = {},
  series = {Transolve},
  number = {5},
  volume = {5},
  editor = {Dieter Ahlert},
  year = {2009},
  address = {Münster},
  note = {Publication status: online first}
}

Ahlert, D., Kawohl, J., & Schefer, B. (2009). Idealtypische Organisationskonzepte für Solution Seller — eine explorative Analyse. In Ahlert, D. (Ed.), Transolve: Vol. 6. Münster.
More details BibTeX

@techreport{AhlertKS2009Idealtypische,
  author = {Dieter Ahlert and Julian Kawohl and Benjamin Schefer},
  title = {Idealtypische Organisationskonzepte für Solution Seller --- eine explorative Analyse},
  institution = {},
  series = {Transolve},
  number = {6},
  volume = {6},
  editor = {Dieter Ahlert},
  year = {2009},
  address = {Münster},
  note = {Publication status: Published}
}

2008

Ahlert, D., Hesse, J., Kruse, P., & Kawohl, J. (2008). "Transolve" — Transformationsprozess vom Produzent zum Solution Seller am Beispiel des KMU "Schäper Sportgerätebau GmbH"- Mögliche Optionen für KMU. In Ahlert, D. (Ed.), Transolve: Vol. 2. Münster.
More details BibTeX

@techreport{AhlertHKK2008Transolve,
  author = {Dieter Ahlert and Josef Hesse and Phillipp Kruse and Julian Kawohl},
  title = {"Transolve" --- Transformationsprozess vom Produzent
zum Solution Seller am Beispiel des KMU "Schäper Sportgerätebau GmbH"- Mögliche Optionen für KMU},
  institution = {},
  series = {Transolve},
  number = {2},
  volume = {2},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., & Kawohl, J. (2008). Best Practice des Solution Sellings. In Ahlert, D. (Ed.), Transolve: Vol. 1. Münster.
More details BibTeX

@techreport{AhlertK2008BestPractice,
  author = {Dieter Ahlert and Julian Kawohl},
  title = {Best Practice des Solution Sellings},
  institution = {},
  series = {Transolve},
  number = {1},
  volume = {1},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Kawohl, J., & Schulze-Bentrop, C. (2008). Solution Selling für KMUs. In Ahlert, D. (Ed.), Transolve: Vol. 4. Münster.
More details BibTeX

@techreport{AhlertKSB2008SolutionSelling,
  author = {Dieter Ahlert and Julian Kawohl and Carsten Schulze-Bentrop},
  title = {Solution Selling für KMUs},
  institution = {},
  series = {Transolve},
  number = {4},
  volume = {4},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

Ahlert, D., Wangenheim, F. v., Kawohl, J., & Zimmer, M. (2008). The Concept of Solution Selling: Theoretical Considerations and Methods. In Ahlert, D. (Ed.), Transolve: Vol. 3. Münster.
More details BibTeX

@techreport{AhlertWKZ2008TheConcept,
  author = {Dieter Ahlert and Florian von Wangenheim and Julian Kawohl and Marcus Zimmer},
  title = {The Concept of Solution Selling: Theoretical Considerations and Methods},
  institution = {},
  series = {Transolve},
  number = {3},
  volume = {3},
  editor = {Dieter Ahlert},
  year = {2008},
  address = {Münster},
  note = {Publication status: Published}
}

2006

Ahlert, D., Backhaus, C., Berentzen, J., Blut, M., Michaelis, M., & Ullrich, W. (2006). Brands go East — Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen. In Ahlert, D. (Ed.), Imadi.net: Vol. 1. Münster.
More details BibTeX

@techreport{AhlertBBBMU2006BrandsGoEast,
  author = {Dieter Ahlert and Christof Backhaus and Johannes Berentzen and Markus Blut and Manuel Michaelis and Wolfgang Ullrich},
  title = {Brands go East --- Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen},
  institution = {},
  series = {Imadi.net},
  number = {1},
  volume = {1},
  editor = {Dieter Ahlert},
  year = {2006},
  address = {Münster},
  note = {Publication status: Published}
}

Research article (book contribution)

2009

Ahlert, D., Kes, I., Brüggemann, F., Peperhowe, J., & Schefer, B. (2009). Solution Selling im B2C-Bereich — ein konzeptioneller Ansatz zur Typologisierung von Solutions (forthcoming). In Woisetschläger, e. a. (Ed.), Marketing für Solutions.
More details BibTeX

@incollection{AhlertKBPS2009SolutionSelling,
  author = {Dieter Ahlert and Isabelle Kes and Felix Brüggemann and Jennifer Peperhowe and Benjamin Schefer},
  title = {Solution Selling im B2C-Bereich --- ein konzeptioneller Ansatz zur Typologisierung von Solutions (forthcoming)},
  booktitle = {Marketing für Solutions},
  editor = {et al. Woisetschläger},
  year = {2009},
  publisher = {},
  note = {Publication status: Published}
}

Ahlert, D., & Peperhowe, J. (2009). Solution Selling als Differenzierungsmöglichkeit im Handel — eine Fallstudie am Beispiel der toom Baumärkte. In Ahlert, D., Olbrich, R., Schröder, H., & Kenning, P. (Eds.), Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel. Frankfurt am Main: Deutscher Fachverlag.
More details BibTeX

@incollection{AhlertP2009SolutionSelling,
  author = {Dieter Ahlert and Jennifer Peperhowe},
  title = {Solution Selling als Differenzierungsmöglichkeit im Handel --- eine Fallstudie am Beispiel der toom Baumärkte},
  booktitle = {Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel},
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder and Peter Kenning},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412118},
  note = {Publication status: Published}
}

2008

Ahlert, D., Backhaus, C., Blut, M., & Michaelis, M. (2008). Internationale Vertriebskompetenz: Erfolgsfaktor für die Internationalisierung von Dienstleistungs-KMU. In Zühlke-Robinet, K., Borchert, M., & Heinen, E. (Eds.), Kompetenzentwicklung in kleinen und mittleren Unternehmen — Voraussetzung für die erfolgreiche Internationalisierung von Dienstleistungen (pp. 23–49). Ingolstadt: Dr. Jochen Heinzmann.
More details BibTeX

@incollection{AhlertBBM2008Internationale,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Internationale Vertriebskompetenz: Erfolgsfaktor für die Internationalisierung von Dienstleistungs-KMU},
  booktitle = {Kompetenzentwicklung in kleinen und mittleren Unternehmen --- Voraussetzung für die erfolgreiche Internationalisierung von Dienstleistungen},
  pages = {23--49},
  editor = {Klaus Zühlke-Robinet and Margret Borchert and Ewald Heinen},
  year = {2008},
  publisher = {Dr. Jochen Heinzmann},
  address = {Ingolstadt},
  isbn = {978-3-939728-03-0},
  note = {Publication status: Published}
}

Ahlert, D., Michaelis, M., Woisetschläger, D., & Backhaus, C. (2008). Services Made in Germany — Markierung von Dienstleistungen mit dem Herkunftsland. In Bruhn, M., & Stauss, B. (Eds.), Forum Dienstleistungsmanagement — Dienstleistungsmarken (pp. 101–119).
More details BibTeX

@incollection{AhlertMWB2008ServicesMade,
  author = {Dieter Ahlert and Manuel Michaelis and David Woisetschläger and Christof Backhaus},
  title = {Services Made in Germany --- Markierung von Dienstleistungen mit dem Herkunftsland},
  booktitle = {Forum Dienstleistungsmanagement --- Dienstleistungsmarken},
  pages = {101--119},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {2008},
  publisher = {},
  note = {Publication status: Published}
}

2007

Ahlert, D., Backhaus, C., Blut, M., & Michaelis, M. (2007). Zukunftsforschung in KMU: Der kombinierte Einsatz von Delphi-Methode und Szenario-Technik als Instrumente der strategischen Planung. In Meyer, J.-A. (Ed.), Planung in kleinen und mittleren Unternehmen — Jahrbuch der KMU-Forschung und -Praxis 2007 (pp. 151–166). Lohmar.
More details BibTeX

@incollection{AhlertBBM2007Zukunftsforschung,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Zukunftsforschung in KMU: Der kombinierte Einsatz von Delphi-Methode und Szenario-Technik als Instrumente der strategischen Planung},
  booktitle = {Planung in kleinen und mittleren Unternehmen --- Jahrbuch der KMU-Forschung und -Praxis 2007},
  pages = {151--166},
  editor = {J.-A. Meyer},
  year = {2007},
  publisher = {},
  address = {Lohmar},
  note = {Publication status: Published}
}

Ahlert, D., Backhaus, C., Blut, M., & Woisetschläger, D. (2007). Effektivität von Exportorganisationen. In Meyer, J.-A. (Ed.), Planung in kleinen und mittleren Unternehmen — Jahrbuch der KMU-Forschung und -Praxis 2007. Lohmar.
More details BibTeX

@incollection{AhlertBBW2007Effektivitaet,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and David Woisetschläger},
  title = {Effektivität von Exportorganisationen},
  booktitle = {Planung in kleinen und mittleren Unternehmen --- Jahrbuch der KMU-Forschung und -Praxis 2007},
  editor = {J.-A. Meyer},
  year = {2007},
  publisher = {},
  address = {Lohmar},
  note = {Publication status: Published}
}

Project report

2009

Ahlert, D., Backhaus, C., Berentzen, J., Blut, M., Brock, C., Duong, D. H.-V., Große-Bölting, K., Hartleb, V., Heußler, T., Kawohl, J., Meiseberg, B., Michaelis, M., vom Rath, I., Rohlfing, M., Schneider, G., & Woisetschläger, D. (2009). IMADI.net — Internationale Markenführung in Dienstleistungsnetzwerken, Projekt-Abschlussbericht, Münster.
More details

Research article in proceedings (conference)

2008

Seiter, M., Schwab, C., Ahlert, D., Heußler, T., & Michaelis, M. (2008). Nutzenmessung von produktbegleitenden Dienstleistungen im Industriegüter-Pricing — erste empirische Ergebnisse. In Proceedings of the 1st Rostock Conference on Serivce Research, Rostock, 1–27.
More details BibTeX

@inproceedings{SeiterSAHM2008Nutzenmessung,
  author = {Mischa Seiter and Carsten Schwab and Dieter Ahlert and Tobias Heußler and Manuel Michaelis},
  title = {Nutzenmessung von produktbegleitenden Dienstleistungen im Industriegüter-Pricing --- erste empirische Ergebnisse.},
  booktitle = {Proceedings of the 1$^{st}$ Rostock Conference on Serivce Research},
  pages = {1--27},
  year = {2008},
  address = {Rostock},
  note = {Publication status: Published}
}

Book (monograph)

2007

Ahlert, D., & Kenning, P. (2007). Handelsmarketing — Grundlagen der marktorientierten Führung von Handelsbetrieben. Springer Verlag.
More details BibTeX

@book{AhlertK2007Handelsmarketing,
  author = {Dieter Ahlert and Peter Kenning},
  title = {Handelsmarketing --- Grundlagen der marktorientierten Führung von Handelsbetrieben},
  year = {2007},
  publisher = {Springer Verlag},
  note = {Publication status: Published}
}

Book (edited collection)

2010

2009

2008

2007

2006

2005

Research article (journal)

2010

2009

2008

2007

Working paper

2010

2009

2008

2006

Research article (book contribution)

2009

2008

2007

Project report

2009

Research article in proceedings (conference)

2008

Book (monograph)

2007

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