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      • Profile
        • Projects | Prof. Dr. (em.) Dieter Ahlert
  • Team
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  • Chair of Marketing & Media (LMM)
  • Chair of Marketing Management (IfM)
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  • Emeriti
 
Prof. Dr. (em.) Dieter Ahlert
Emeritus

Institute of Trade Management and Network Marketing

Am Stadtgraben 13-15
48143 Münster


dieter.ahlert@wiwi.uni-muenster.de

  • About
  • Publications
  • Projects
  • definitely finished

    Lösungsorientiertes, interaktives Innovationsmanagement in wissensintensiven Dienstleistungsnetzwerken - unter besonderer Berücksichtigung von Web 2.0-Technologien


    Project status definitely finished
    Project time 14.09.2010- 13.09.2014
    Website http://www.marketing-centrum.de/ifhm/de/forschung/projekte/innosol/seiten/innosol_temp.php
    Funding source Other international Organisations
    Project number 290139502
    Keywords Web 2.0; interaktive Innovationsprozesse; Solution Seller; Informationsmanagement

     

    Verbundprojekt: TRANSOLVE - Die Transformation von Produzent und Händler zum Solution-Anbieter, Teilvorhaben Konzepte und Strategien für Lösungsanbieter - Entwicklung und Evaluation


    Project status definitely finished
    Project time 01.03.2007- 31.07.2010
    Funding source Federal Ministry of Research, Technology and Space
    Project number 01FD0679
    Keywords TRANSOLVE; Solution-Anbieter; Lösungsanbieter

     

    Internationale Markenführung in Dienstleistungsnetzwerken: Erfolgspotenziale schaffen, Marktchancen nutzen.


    Project status definitely finished
    Project time 01.11.2005- 31.05.2009
    Funding source Federal Ministry of Research, Technology and Space
    Project number 01HQ0523
    Keywords Markenführung; Dienstleistungsnetzwerke

     

    Kundennutzenorientierte Entwicklung, Bewertung und Vermarktung von Leistungsbündeln


    Project status definitely finished
    Project time 31.01.2007- 31.01.2009
    Website http://www.korserv.de
    Keywords Hybride Produkte; Leistungsbündel; Kostenmanagement

     

  • Dates and Events
    16.
    Apr.
    2026

    Exam Inspection | Willkommen in der BWL (Onboarding)

    09:00 - 11:30
    Authored by MCM
     
    16.
    Apr.
    2026

    Exam Inspection | Brand Management

    09:30 - 10:30
    Authored by LMM
     
    16.
    Apr.
    2026

    Kick-Off | BSc Seminar 'Sustainability Lab'

    12:15 - 13:45
    Authored by Sonja Gensler
     
    Seminar in collaboration with KPMG
    17.
    Apr.
    2026

    Kick-Off | MSc Seminar 'Generative AI in Entertainment'

    09:00 - 18:00
    Authored by LMM
     
    17.
    Apr.
    2026

    Kick-Off | MSc Seminar 'Project Seminar in Cooperation with Deutsche Bahn'

    10:00 - 14:00
    Authored by IFM
     
    More events
  • News
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    31.
    Mar.
    2026

    APPLY NOW - Become a Student Assistant @IfM

     
    20.
    Mar.
    2026

    Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

     
    19.
    Feb.
    2026

    Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare

     
    More news

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Germany

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