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      • Profile
        • Projects | Prof. Dr. (em.) Dieter Ahlert
  • Team
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  • Chair of Marketing & Media (LMM)
  • Chair of Marketing Management (IfM)
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  • Emeriti
 
Prof. Dr. (em.) Dieter Ahlert
Emeritus

Institute of Trade Management and Network Marketing

Am Stadtgraben 13-15
48143 Münster


dieter.ahlert@wiwi.uni-muenster.de

  • About
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  • Projects
  • definitely finished

    Lösungsorientiertes, interaktives Innovationsmanagement in wissensintensiven Dienstleistungsnetzwerken - unter besonderer Berücksichtigung von Web 2.0-Technologien


    Project status definitely finished
    Project time 14.09.2010- 13.09.2014
    Website http://www.marketing-centrum.de/ifhm/de/forschung/projekte/innosol/seiten/innosol_temp.php
    Funding source Other international Organisations
    Project number 290139502
    Keywords Web 2.0; interaktive Innovationsprozesse; Solution Seller; Informationsmanagement

     

    Verbundprojekt: TRANSOLVE - Die Transformation von Produzent und Händler zum Solution-Anbieter, Teilvorhaben Konzepte und Strategien für Lösungsanbieter - Entwicklung und Evaluation


    Project status definitely finished
    Project time 01.03.2007- 31.07.2010
    Funding source Federal Ministry of Research, Technology and Space
    Project number 01FD0679
    Keywords TRANSOLVE; Solution-Anbieter; Lösungsanbieter

     

    Internationale Markenführung in Dienstleistungsnetzwerken: Erfolgspotenziale schaffen, Marktchancen nutzen.


    Project status definitely finished
    Project time 01.11.2005- 31.05.2009
    Funding source Federal Ministry of Research, Technology and Space
    Project number 01HQ0523
    Keywords Markenführung; Dienstleistungsnetzwerke

     

    Kundennutzenorientierte Entwicklung, Bewertung und Vermarktung von Leistungsbündeln


    Project status definitely finished
    Project time 31.01.2007- 31.01.2009
    Website http://www.korserv.de
    Keywords Hybride Produkte; Leistungsbündel; Kostenmanagement

     

  • Dates and Events
    08.
    Jun.
    2026

    Brown Bag | Raghu Rao

    12:30 - 14:00
    Authored by MCM
     
    Do Influencers, Testimonials, and Microcredit Impact Healthcare Subscription Uptake?
    25.
    Jun.
    2026

    Inside TRUE MOTION: Guest Lecture with Andre Kriwet

    12:00 - 13:30
    Authored by LMM
     
    30.
    Jun.
    2026

    Guest Lecture | Christian Koldehoff (Deichmann)

    12:00 - 14:00
    Authored by IFM
     
    Marketing Strategy
  • News
    15.
    Jul.
    2026

    Apply now until July 15, 2026 for the Master in Business Administration - Major Marketing!

     
    19.
    May.
    2026

    The new issue of MCM News is out now!

     
    11.
    May.
    2026

    When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors

     
    28.
    Apr.
    2026

    Two Honors for the Marketing Center Münster

     
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    More news

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Germany

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