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      • Profile
        • Projects | Prof. Dr. (em.) Dieter Ahlert
  • Team
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  • Chair of Marketing & Media (LMM)
  • Chair of Marketing Management (IfM)
  • Chair of Value-Based Marketing (IWM)
  • Chair of Digital Transformation (Digit)
  • Emeriti
 
Prof. Dr. (em.) Dieter Ahlert
Emeritus

Institute of Trade Management and Network Marketing

Am Stadtgraben 13-15
48143 Münster


dieter.ahlert@wiwi.uni-muenster.de

  • About
  • Publications
  • Projects
  • definitely finished

    Lösungsorientiertes, interaktives Innovationsmanagement in wissensintensiven Dienstleistungsnetzwerken - unter besonderer Berücksichtigung von Web 2.0-Technologien


    Project status definitely finished
    Project time 14.09.2010- 13.09.2014
    Website http://www.marketing-centrum.de/ifhm/de/forschung/projekte/innosol/seiten/innosol_temp.php
    Funding source Other international Organisations
    Project number 290139502
    Keywords Web 2.0; interaktive Innovationsprozesse; Solution Seller; Informationsmanagement

     

    Verbundprojekt: TRANSOLVE - Die Transformation von Produzent und Händler zum Solution-Anbieter, Teilvorhaben Konzepte und Strategien für Lösungsanbieter - Entwicklung und Evaluation


    Project status definitely finished
    Project time 01.03.2007- 31.07.2010
    Funding source Federal Ministry of Research, Technology and Space
    Project number 01FD0679
    Keywords TRANSOLVE; Solution-Anbieter; Lösungsanbieter

     

    Internationale Markenführung in Dienstleistungsnetzwerken: Erfolgspotenziale schaffen, Marktchancen nutzen.


    Project status definitely finished
    Project time 01.11.2005- 31.05.2009
    Funding source Federal Ministry of Research, Technology and Space
    Project number 01HQ0523
    Keywords Markenführung; Dienstleistungsnetzwerke

     

    Kundennutzenorientierte Entwicklung, Bewertung und Vermarktung von Leistungsbündeln


    Project status definitely finished
    Project time 31.01.2007- 31.01.2009
    Website http://www.korserv.de
    Keywords Hybride Produkte; Leistungsbündel; Kostenmanagement

     

  • Dates and Events
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    11:00 - 12:30
    Authored by LMM
     
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

Contact

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Am Stadtgraben 13-15
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Germany

marketing@uni-muenster.de

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