It's a question retailers and restaurateurs have long pondered: does background music truly impact the bottom line? A recent study by GEMA, the German music rights organization, provides a clear and resounding answer: it absolutely does. In a recent interview with Radio RST, Prof. Manfred Krafft commented on these findings, noting they are a welcome confirmation of long-established principles in consumer psychology.
The Soundtrack to Success: Prof. Manfred Krafft on How Music Influences Consumer Behavior
Fresh Impulses for Research: The IfM Doctoral Colloquium in Rothenberge
From August 4 to 6, 2025, the IfM (Chair of Marketing Management) team spent three days at an off-site seminar at Landhaus Rothenberge to intensively discuss current research projects. The focus was on project presentations by each team member, which impressively showcased the thematic diversity at the institute. The critical and constructive discussions provided all participants with valuable input for their future work.
MCM Prof. Hohenberg: New Associate Editor of the Journal of Marketing Research
We are proud to announce that Prof. Dr. Sebastian Hohenberg is one of the new associate editors of the renowned Journal of Marketing Research (JMR) published by the American Marketing Association. You can find more information in the full article published by the Faculty of Business & Economics at the University of Münster here.
The research we do at the MCM — in just SEVEN words
At the MCM, we are proud to provide the business students at the Universität Münster with a premium education in market-based management — built on academic excellence, thought leadership, and strong ties to the business world.
But we are not just educators — but also scientists.
So, what kind of scholarly research do we actually pursue?
To offer a glimpse, our social media team members Lara Minor and Nora Duschner gave us MCM scholars a challenge:
Describe your research in exactly seven words.
Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster
From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.
APPLY | Become a Student Assistant @IWM
Das Institut für Wertbasiertes Marketing an der Universität Münster (Leitung: apl. Prof. Dr. Sonja Gensler) sucht fortlaufend studentische Hilfskräfte (m/w/d) für 5 -8h/Woche (Arbeitszeit flexibel einteilbar)
WER SIND WIR?
Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!
In Hollywood, the buzz for a new film is usually considered a good predictor of its success at the box office.
But Prof. Thorsten Hennig-Thurau from the MCM's Chair of Marketing & Media along with a team of marketing scholars from Toulouse and Karlsruhe now provide empirical evidence that buzz is actually so much more than just an indicator -- it's also infectious. The authors show that the buzz for a new product causes success by:
Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.