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The Marketing Center Münster had the pleasure of hosting film and media industry executive Dr. Malte Probst, Chairman of the Board and CEO of Zurich-based production company Swiss Studios, for our latest marketing&media*talk.
The registration for MSc seminars offered by the Marketing Center Münster in the summer semester 2026 is now open.
Please submit your preferences by December 12, 2025 (23:59 hrs) via the term-independent Learnweb course: MCM_MScSeminars
Next summer, we offer four seminars with various topics:
According to the Federal Centre for Health Education, although 84% of people in Germany have a positive attitude towards organ donation, only around 40% actually possess an organ donor card. Our CEM students see this gap as an opportunity to raise awareness – and are motivated to actively make a difference.
Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
Dear Münster students,
as part of his visit to Münster University and its School of Business & Economics, the Chair of Digital Transformation is excited to host a Fireside Chat for Master Students with Alexander Lüring, Managing Director at Accenture and member of the European Pricing Practice Leadership Team.
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.
The Chair for Marketing & Media at the Marketing Center Münster (University of Münster) is looking for several student assistants (6 hours/week) to support the research and teaching activities at our chair from April 1, 2026.
The MCM is excited to announce an exclusive marketing&media*talk with Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF!
The Audience Directorate overseen by Dr. Kumb serves as a connecting link to ensure that ZDF content reaches its ideal target audience – managing portfolio, planning, and distribution in a data-driven and integrated way. Beynod that, it is responsible for the technical development of distribution platforms to ensure ZDF remains future-proof.