From August 2 to August 9, 2022, Professor Manfred Krafft and Michael Gerke visited Professor Anne Coughlan in San Francisco to work with her on a joint research project. In the research project, the three co-authors focus on performance factors in direct selling.
International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco
HORIZONT | Sonja Gensler im Interview
Welche Chancen eine hohe Inflation für das Marketing bietet
Prof. Dr. Sonja Gensler im Gespräch mit HORIZONT
Chair of Marketing Management (IfM) attends this year's SVI doctoral colloquium in Hamburg
From June 24th to June 25th, the Chair of Marketing and Dialogue Marketing represented by Prof. Kay Peters from the University of Hamburg, invited to this year’s Siegfried Vögele Institute (SVI) doctoral colloquium. The colloquium is a yearly get-together of selected marketing chairs aiming to offer doctoral students the opportunity to present and discuss their research. Due to COVID-19 it had been two years since the colloquium was held in presence.
Guest Lectures About the Potential of Marketing Analytics for Practice And Research
After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.
How does technology orientation affect salespeople in increasingly complex sales environments? New publication by Victoria Kramer and Manfred Krafft in the European Journal of Marketing
Within the last few years, the use of technology has become an indispensable factor in sales. At the same time, the level of complexity in the selling environment is constantly increasing, as customers become more demanding, and new business models in sales focus on the creation of value for customers by providing individualized offerings.
Studentische Hilfskräfte am Lehrstuhl für Marketing & Medien gesucht!
Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum 01.10.2022 zunächst befristet bis zum 31.03.2023 mehrere studentische Hilfskräfte (6 Std./ Woche) zwecks Unterstützung der Forschungs- und Lehrtätigkeiten an unserem Lehrstuhl.
Du bist mindestens im 3. Semester des Bachelorstudiengangs, kannst überdurchschnittlich gute Leistungen vorweisen und begeisterst dich für Marketing, insbesondere im Bereich Digitalisierung und Medien?
Smart Business and the Social Value of AI
Digital technologies are rapidly changing the way businesses operate. There is an increasing demand for partially or fully digital products and services; companies interact with customers and supply chain partners through digital channels; internal processes and operations such as production or manufacturing or office management also rely on digital technologies.
MCM student Saskia Fath is awarded the " Preis der Deutschen Marktforschung 2022"
On June 20, the award ceremony for the "Preis der Deutschen Marktforschung" took place in Frankfurt am Main as part of the congress of German market research.