The MCM is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. He will stay at the MCM from September 5, 2018 for approximately one year. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing.

From July 3 to 4, 22 members of the Circle of Excellence in Marketing (CEM) from Berlin, Cologne and Muenster attended a workshop at Arvato Bertelsmann at its headquarters in Guetersloh. The workshop on digital transformation of customer service was hosted and organized by Jiaqing Zhong and Karsten Kraume from the Arvato CRM Solutions division.

As part of their visits to Münster this summer, Dr. Dwayne D. Gremler and Dr. Mark B. Houston both received their Visiting International Professors awards by the School of Business and Economics. These “VIP”  awards are highly selective, given to only a very small number of distinguished scholars from outside Germany, honoring them for their long-term and ongoing services to the school.

For the seventh time, Mark B. Houston, Professor of Marketing at the Neeley School of Business of Fort Worth-based Texas Christian University (TCU) and an area editor at the Journal of Marketing, visited Münster’s Marketing Center to teach a doctoral course on survey research methods.