1st Lecture | Entertainment Media Marketing
Wednesday, 28. November 2018 - 16:15 to 19:45, S9
1st Lecture | Sales Management
Tuesday, 27. November 2018 - 14:15 to 15:45, J2 (Juridicum/Oeconomicum)
"Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership
On November 7, 2018, Philipp Markmann (CMO L'Oréal) gave a guest lecture on "Perfect match of beauty and tech" as part of the course Market-oriented Leadership. He provided insights into the strategies L'Oréal is pursuing to respond to consumer demands in a technology-driven world.
Conference | Münsteraner Marketing Symposium 2018
Friday, 9. November 2018 - 0:00 to Saturday, 14. March 2026 - 1:39
Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.
Zum Thema „KI und Marketing Analytics - living by numbers?“ diskutieren hochrangige Manager und Experten die zahlreichen Facetten dieser hochaktuellen Fragestellung.
Workshop | Bewerbungstraining (by IWM and FERRERO)
Das Institut für Wertbasiertes Marketing und FERRERO laden ein zum BEWERBUNGSTRAINING
Donnerstag, 17. Januar 2019
Raum: HMB 110
Beginn: 15:00 Uhr
Ende: ca. 18:00 Uhr
Alles Wissenswerte rund um das Thema Bewerbung | Das 1x1 der Bewerbung | Worauf es im Assessment Center ankommt -Dos und Don‘ts
Eine Anmeldung zu der Veranstaltung ist bis zum 10.12.2018 möglich.
Deadline | Theses application for start in Q1 2019 at the MCM
Thursday, 25. October 2018 - 0:00 to Saturday, 14. March 2026 - 1:39
Guest lecture | Lorena Rautzenberg of Henkel on Consumer Behavior
Wednesday, 24. October 2018 - 14:15 to 15:45
Wir freuen uns, Lorena Rautzenberg (Digital Marketing Manager/Trade) am 24.10.2018 von 14:15 Uhr bis 15:45 Uhr als Gastrednerin im Rahmen der Vorlesung Consumer Behavior im JUR490 (Universitätsstraße 14-16) begrüßen zu dürfen.
Über Henkel
Deadline | Application CEM
Friday, 19. October 2018 - 0:00 to Saturday, 14. March 2026 - 1:39
Exam inspection | Innovationsmanagement
Thursday, 18. October 2018 - 8:30 to Saturday, 14. March 2026 - 1:39, MCM 006
MCM students acquire Artificial Intelligence - First Big Data Seminar concludes with important insights for MCM Master Students
Recent years saw a remarkable increase of interest in the exploitation of large datasets in order to enhance consumer insights. Famous use cases such as Target’s ability to identify pregnant shoppers by changes in consumption behavior or micro targeting of voters with the help of user generated content have made the algorithmic evaluation of consumer behavior a state-of-the-art procedure to guide and support purchasing decisions, to select and present relevant content on online platforms, or to develop bespoke advertising campaigns.