Our CEM students are pleased to look back on the successful completion of a CEM Cares project.
With the Organ Donation Awareness Days 2025, our students were able to send a strong message in support of education and awareness surrounding the topic of organ donation.
The Marketing Center Münster is proud to announce that Professor Sebastian Hohenberg has been named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is one of the field’s most prestigious recognitions and honors scholars whose work has made an exceptional contribution to marketing strategy research and practice.
Dr. Christian Böing, a familiar face to many students at the Marketing Center Münster (MCM) through his lectures on Marketing Analytics and other subjects, was conferred with the title of Honorary Professor by the University of Münster and the Faculty of Business and Economics on December 3, 2025. With this prestigious appointment, the faculty recognizes Dr. Böing’s long-standing and exceptional commitment to the department, his outstanding achievements in market-oriented management, and his continuous contribution to teaching at the MCM.
In einem aktuellen Beitrag in der Sendung „Studio 9“ auf Deutschlandfunk Kultur, dem führenden Kulturradio Deutschlands, beleuchtete Professor Thorsten Hennig-Thurau, Inhaber des Lehrstuhls für Marketing & Medien am Marketing Center Münster, die weitreichenden Auswirkungen des Filmtourismus.
Der Bieterwettstreit um den Hollywood-Giganten Warner Bros. beschäftigt die Medienbranche. Während sich die Streaming-Plattform Netflix und das traditionsreiche Studio Paramount um die Übernahme des Konzerns mit seinem wertvollen Film- und Serienarchiv bewerben, stellt sich die Frage nach den Konsequenzen für das Publikum. MCM-Professor und Entertainment-Forscher Thorsten Hennig-Thurau hat im Radioprogramm von SWR3, Deutschlands reichweitenstärkstem ARD-Sender, die potenziellen Auswirkungen der beiden Szenarien bewertet.
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
