The Journal of Marketing Research paper “Driving Mobile App User Engagement through Gamification” by Jun.-Prof. Jens Paschmann and his co-authors Hernán A. Bruno (University of Cologne), Harald J. van Heerde (UNSW Sydney), Franziska Völckner (University of Cologne), and Kristina Klein (University of Bremen) has been awarded the VHB Best Paper Award of the Marketing Section at the 2026 VHB conference in Göttingen.
Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section
Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare
A new study by Victoria Kramer, Janina Wiebringhaus, Detelina Marinova, and Manfred Krafft—published in the Journal of Service Research as part of a special issue on disadvantaged and vulnerable consumers—sheds light on a question in mental healthcare and service research that remains in
"Marketing Meets … Accounting!" Die Münsteraner Professoren Hennig-Thurau und Artz im Gespräch über BWL-Schnittstellen
Was hat Marketing eigentlich mit anderen betriebswirtschaftlichen Unternehmensfunktionen und -bereichen zu tun?
CEM Cares: Organ Donation Awareness Days
Our CEM students are pleased to look back on the successful completion of a CEM Cares project.
With the Organ Donation Awareness Days 2025, our students were able to send a strong message in support of education and awareness surrounding the topic of organ donation.
MCM celebrates Varadarajan Award for Professor Sebastian Hohenberg
The Marketing Center Münster is proud to announce that Professor Sebastian Hohenberg has been named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is one of the field’s most prestigious recognitions and honors scholars whose work has made an exceptional contribution to marketing strategy research and practice.
Dr. Christian Böing Appointed Honorary Professor!
Dr. Christian Böing, a familiar face to many students at the Marketing Center Münster (MCM) through his lectures on Marketing Analytics and other subjects, was conferred with the title of Honorary Professor by the University of Münster and the Faculty of Business and Economics on December 3, 2025. With this prestigious appointment, the faculty recognizes Dr. Böing’s long-standing and exceptional commitment to the department, his outstanding achievements in market-oriented management, and his continuous contribution to teaching at the MCM.
Die Magie von Filmorten als Wirtschaftsfaktor: Prof. Hennig-Thurau im Interview mit Deutschlandfunk Kultur
In einem aktuellen Beitrag in der Sendung „Studio 9“ auf Deutschlandfunk Kultur, dem führenden Kulturradio Deutschlands, beleuchtete Professor Thorsten Hennig-Thurau, Inhaber des Lehrstuhls für Marketing & Medien am Marketing Center Münster, die weitreichenden Auswirkungen des Filmtourismus.