SALTY Conference 2026 at KU Leuven
Once again, a large delegation from the Marketing Center Münster attended the SALTY conference, a longstanding fixture in the academic calendar. The SALTY community is an academic family, connected through a network of researchers whose roots can be traced back to the conference’s founder, Professor Sönke Albers (KLU).
Denver, Fort Collins, Colorado Springs: within a few weeks, Manfred Krafft and Frederik Ferié o
The current application round for the student support program "Circle of Excellence in Marketing" ends on October 31, 2026.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
Why do people wait for hours to visit a newly opened fast-food restaurant—and enthusiastically document the experience on social media? In a recent WDR feature examining the excitement surrounding openings such as Nhas City Chicken and Taco Bell in Cologne, Professor Thorsten Hennig-Thurau from the Chair of Marketing & Media at the MCM, provides a marketing perspective on the phenomenon.
💡 Prof. Dr. Sebastian Hohenberg recently contributed to the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw, which brought together the international B2B research community to discuss current developments and future research opportunities.
Du hast Spaß an Social Media und möchtest das MCM aktiv mitgestalten? Dann suchen wir dich! Entwickle eigene Content-Ideen und begleite Vorlesungen, Events und besondere Veranstaltungen mit der Kamera.
Recently, Prof. Manfred Krafft and his team from the Chair of Marketing Management at the University of Münster traveled to Oslo for the second edition of a joint Ph.D. seminar with the Department of Marketing at BI Norwegian Business School.
This summer semester, 24 bachelor students had the opportunity to participate in the seminar "Future of Sports Business", organized by Prof. Thorsten Wiesel and Niklas Unke of the Institute for Value-based Marketing and the Institute for Cooperatives (IfG), in collaboration with Schalke 04 and the Uni Baskets Münster.
Netto calls itself the "Marken-Discount," the discounter built around brand names, promising shoppers the reassurance of familiar products at unbeatable prices. It is a confident claim, and one that SWR's consumer program "Marktcheck" set out to test in a recent episode. For four weeks, a family shopped exclusively at Netto, putting the chain's range, prices, and everyday quality through their paces and measuring the results against Aldi, Lidl, Kaufland, and Rewe.