Werte Studierende,
um der weiteren Verbreitung des COVID19-Virus entgegen zu treten, hat sich das MCM entschlossen, ab sofort und bis auf Weiteres die Betreuung von Studierenden vollständig auf digitalem Wege durchzuführen. Dies betrifft Abschlussarbeiten ebenso wie Lehrveranstaltungen. Bitte kontaktieren Sie im konkreten Fall die Sekretariate bzw. die jeweilige Betreuerin oder den jeweiligen Betreuer.
On Thursday, April 30, Dr. Lisette Kruizinga – de Vries (Senior Methodologist at DVJ Insights) held a virtual guest lecture in Market Research (Bachelor course taught by Prof. Dr. Lara Lobschat) on “How we conduct Market Research at DVJ Insights”. During her presentation, Dr. Kruizinga – de Vries comprehensively outlined market research techniques applied at DVJ Insights and their impact in the real business world.
Last year, Professor Thorsten Hennig-Thurau from the Marketing Center Münster published his multiyear effort "Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music”, co-authored by Mark B. Houston, Professor of Marketing at Texas Christian University (Fort Worth) and Visiting International Professor at the University of Münster.
In September last year, MCM professor Thorsten Hennig-Thurau travelled to Bogotá/Colombia to offer the keynote speech of the first-ever CULTMARTS conference (see here). His presentation, entitled „Welcome to the Era of Entertainment Science“, was attended by about 500 managers from the creative industries.
For many students, the current situation is extremely stressful. The loss of many part-time jobs due to the outbreak of Covid-19 poses great financial challenges for students.
The University of Münster is once again honored by the Sales Education Foundation (SEF) in its 2020 ANNUAL magazine as one of the "Top Universities for Professional Sales Education". SEF recognizes the University of Münster for preparing students for successful careers in professional selling. The latest edition (14th) of the SEF ANNUAL magazine is available on SEF’s website.
Für die erste Ausgabe ihres Magazins „Darum“ haben die PR-Spezialisten von Husare verschiedene Marketingexperten gefragt, wie es um die Unternehmenskommunikation im digitalen Zeitalter bestellt ist.
Der VHB hat in den letzten Monaten an einer Neuauflage des von Prof. Hennig-Thurau vor 1 ½ Jahrzehnten initiierten und bis einschliesslich der dritten Ausgabe gemeinsam mit Prof. Henrik Sattler (Univ. Hamburg) geleiteten Zeitschriften-Rankings JOURQUAL gearbeitet.
