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Joint Doctoral Seminar of the Chair of Marketing Management at BI Norwegian Business School
Recently, Prof. Manfred Krafft and his team from the Chair of Marketing Management at the University of Münster traveled to Oslo for the second edition of a joint Ph.D. seminar with the Department of Marketing at BI Norwegian Business School.
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WHO WE ARE
- The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
- The first marketing chair in Germany (foundation in 1969)
- A young and passionate team that you will get to know better at various socials or joint lunches
WHAT YOU CAN EXPECT
From the Lecture Hall into the Arena: IWM Project Seminar with FC Schalke 04 and Uni Baskets Münster
This summer semester, 24 bachelor students had the opportunity to participate in the seminar "Future of Sports Business", organized by Prof. Thorsten Wiesel and Niklas Unke of the Institute for Value-based Marketing and the Institute for Cooperatives (IfG), in collaboration with Schalke 04 and the Uni Baskets Münster.
Prof. Dr. Manfred Krafft as Marketing Expert on SWR Marktcheck's Netto Check
Netto calls itself the "Marken-Discount," the discounter built around brand names, promising shoppers the reassurance of familiar products at unbeatable prices. It is a confident claim, and one that SWR's consumer program "Marktcheck" set out to test in a recent episode. For four weeks, a family shopped exclusively at Netto, putting the chain's range, prices, and everyday quality through their paces and measuring the results against Aldi, Lidl, Kaufland, and Rewe.
Guest Lecture by Björn Ognibeni on Chinese Approaches to Brand Management
What can Western companies learn from Chinese approaches to building and managing powerful brands? This question was at the center of Björn Ognibeni’s guest lecture at the Marketing Center Münster.
Anmeldung zum BSc Seminar 'Sustainability Lab' möglich
Gemeinsames Seminar mit KPMG
ESG-Berichterstattung und Unternehmenswert
Nachhaltigkeitsberichterstattung ist für Unternehmen längst mehr als eine regulatorische Pflicht. Sie dient auch Investoren, Analysten und weiteren Stakeholdern als Informationsquelle zur Beurteilung zukünftiger Chancen und Risiken der Unternehmen. Gleichzeitig ist es noch eine offene Frage, ob und wie sich die ESG-Berichterstattung auf den Unternehmenswert auswirkt.
Successful IfM Project Seminar in Cooperation with Deutsche Bahn
This summer semester, the Chair of Marketing Management (IfM) was once again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company.