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            • Courses | Alina Marie Herting
 
Alina Marie Herting, M.SC.
Research Assistant

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 008

Phone: +49 251 83-25078
Fax: +49 251 83-22032
alina.herting@wiwi.uni-muenster.de

  • About
  • Publications
  • Awards
  • Courses

  • Winter Term 2024/25

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Winter Term 2023/24

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2023

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
    deutsch

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2022

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar| Marketing Analytics and Data-Driven Business Strategies
    englisch

    Seminar
    Seminar| Understanding and experiencing social virtual reality
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch
  • Dates and Events
    30.
    Apr.
    2026

    Exam Inspection | Willkommen in der BWL (Onboarding) II

    09:00 - 11:30
    Authored by MCM
     
    04.
    May.
    2026

    Course Start | Advanced Topics in Marketing "Pricing"

    Authored by Sonja Gensler
     
    taught by Prof. Anett Erdmann
    06.
    May.
    2026

    Guest Lecture | E.ON

    12:00 - 14:00
    Authored by IFM
     
    Marketing Analytics I
    27.
    May.
    2026

    Exam | Willkommen in der BWL (Onboarding)

    11:00 - 14:00
    Authored by MCM
     
    30.
    Jun.
    2026

    Guest Lecture | Christian Koldehoff (Deichmann)

    12:00 - 14:00
    Authored by IFM
     
    Marketing Strategy
  • News
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    20.
    Mar.
    2026

    Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

     
    19.
    Feb.
    2026

    Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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