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            • Courses | Alina Marie Herting
 
Alina Marie Herting, M.SC.
Research Assistant

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 008

Phone: +49 251 83-25078
Fax: +49 251 83-22032
alina.herting@wiwi.uni-muenster.de

  • About
  • Publications
  • Awards
  • Courses

  • Winter Term 2024/25

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Winter Term 2023/24

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2023

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
    deutsch

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2022

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar| Marketing Analytics and Data-Driven Business Strategies
    englisch

    Seminar
    Seminar| Understanding and experiencing social virtual reality
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch
  • Dates and Events
    06.
    Aug.
    2025

    Exam inspection | Consumer Behavior

    16:00 - 17:00
    Authored by IFM
     
    09.
    Oct.
    2025

    Welcome event for our new Major Marketing students | October 9, 2025

    08:30 - 14:00
    Authored by Sonja Gensler
     
    MSc BA Major Marketing Bootcamp
    15.
    Oct.
    2025

    Kick-Off | BSc Seminar Sustainability Lab

    16:15 - 17:45
    Authored by Sonja Gensler
     
    23.
    Oct.
    2025

    Exam Inspection | Willkommen zur Betriebswirtschaftslehre

    10:00 - 10:00
    Authored by LMM
     
  • News
    24.
    Jul.
    2025

    From the Journal of Retailing to the trade press: New study featured in Markenartikel Magazin

     
    21.
    Jul.
    2025

    MCM Prof. Hohenberg: New Associate Editor of the Journal of Marketing Research

     
    11.
    Jul.
    2025

    The research we do at the MCM — in just SEVEN words

     
    07.
    Jul.
    2025

    Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster

     
    23.
    Jun.
    2025

    APPLY | Become a Student Assistant @IWM

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

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