@article{HennigThurauHJ2024AdoptionOf,
  author = {Thorsten Hennig-Thurau and Alina Herting and David Jütte},
  title = {Adoption of Virtual-Reality Headsets: The Role of Metaverse
Trials for Consumers’ Usage and Purchase Intentions},
  journal = {Journal of Interactive Marketing},
  year = {2024},
  volume = {59},
  doi = {10.1177/10949968241263353},
  url = {https://journals.sagepub.com/doi/10.1177/10949968241263353},
  note = {Publication status: Published}
}

@article{HennigThurauAHCLK2023SocialInteractions,
  author = {Thorsten Hennig-Thurau and Dorothea N. Aliman and Alina M. Herting and Gerrit P. Cziehso and Marc Linder and Raoul V. Kübler},
  title = {Social interactions in the metaverse: Framework, initial evidence, and research roadmap},
  journal = {Journal of the Academy of Marketing Science},
  year = {2023},
  volume = {51},
  number = {6},
  pages = {889--913},
  doi = {10.1007/s11747-022-00908-0},
  url = {https://link.springer.com/article/10.1007/s11747-022-00908-0},
  note = {Publication status: Published}
}