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      • Chair of Marketing & Media (LMM)
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          • Profile
            • Projects | Univ.-Prof. Dr. Thorsten Hennig-Thurau
 
Univ.-Prof. Dr. Thorsten Hennig-Thurau
Full Professor

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 001

Phone: +49 251 83-29954
Fax: +49 251 83 22032
tht@wiwi.uni-muenster.de
www.hennig-thurau.de

External profiles:
ORCID
Google Scholar

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    The Wisdom of Virtual Crowds


    Project status in progress
    Project time 01.05.2024- 30.04.2027
    Funding source DFG - Individual Grants Programme
    Project number HE 3437/12-1; LA 1316/5-1; GO 2635/2-1
    Keywords Wisdom of Crowds; Virtual Reality; Metaverse; Decision Making Behavior

     

    Econometrics of the movie industry in the digital era


    Project status in progress
    Project time since 01.08.2018
    Keywords Econometrics of the movie industry in the digital era

     

    Investigating the Success Drivers of Storytelling in Advertising


    Project status in progress
    Project time since 02.05.2018
    Keywords Investigating the Success Drivers of Storytelling in Advertising

     

    Investigating the effects of the digitalization of news media on societal outcomes


    Project status in progress
    Project time since 01.05.2018
    Keywords Investigating the effects of the digitalization of news media on societal outcomes

     

    Successfully Designing and Marketing Narrative Products with the Help of Data Analytics


    Project status in progress
    Project time since 01.05.2016
    Keywords Successfully Designing and Marketing Narrative Products with the Help of Data Analytics

     

    The Impact of Digital and Social Media on Consumers


    Project status in progress
    Project time since 01.09.2014
    Keywords The Impact of Digital and Social Media on Consumers

     

  • definitely finished

    Start-Up Transfer.NRW Funding Program - Matter of Facts

    Wissensplattform, die wissenschaftliche Erkenntnisse selektiert, einordnet, aggregiert und einfach verständlich aufbereitet.


    Project status definitely finished
    Project time 01.12.2021- 31.03.2023
    Website https://www.matteroffacts.de/
    Funding source MWIKE NRW - EFRE/JTF-Programm - EFRE Start-up Transfer.NRW - START-UP-Hochschul-Ausgründungen NRW
    Project number EFRE-0400393
    Keywords Knowledge Platform; Science-to-Society; Science Transfer; Science Communication; Science-Tech; Start-up

     

    Movie Success Lab“: Research cooperation with German movie distributor Weltkino Filmverleih GmbH


    Project status definitely finished
    Project time 01.07.2018- 30.04.2022
    Funding source Weltkino Filmverleih GmbH
    Keywords Marketing; Medien

     

    Algorithmization and Social Interaction

    Imagine you call a company and your request is no longer answered by a human being but by an artificial assistant - how does this affect you as an individual and society at large? And does the customization of information in social media and online environments limit our horizon, or even keeps us in a ‚filter bubble‘? These are just a few of the socially and politically relevant core questions of the interdisciplinary topical program „Algorithmization and Social Interaction“. Scholars from information systems, economy, social sciences, law and communication studies work together to explore, first, how (artificially intelligent) algorithms can be used to influence social interaction. Second, the topical program is interested in how society (including the public as well as political and societal elites) reacts to this increasing algorithmic governance.


    Project status definitely finished
    Project time 01.10.2020- 31.12.2021
    Funding source Uni Münster-internal funding - Topical Programmes
    Keywords Algorithmization; Artificial Intelligence; Society; (Social) Media; Data Science; Data Analytics

     

    How Digitalization Transforms Media Markets


    Project status definitely finished
    Project time 01.06.2018- 12.11.2021
    Keywords Emerging Trends for Media Business Strategy in the Digital Age

     

    FOR 1452: Marketing in the Context of Digital Social Media - TP 03: New Product Buzz: Measurement, Mode of Action, and Influence of Dynamic, Collective Anticipation in Digital Social Media


    Project status definitely finished
    Project time 01.03.2018- 28.02.2021
    Funding source DFG - Research Unit
    Project number HE 3437/11-2
    Keywords Buzz; social influence; anticipation; social media

     

    Social Media Think: Lab by MCM and Roland Berger

    Die Forschungskooperation gliedert sich in mehrere halbjährliche oder jährliche Forschungsprojekte, welche im gegenseitigen Einvernehmen jeweils ein bis drei Monate im Voraus definiert werden.


    Project status definitely finished
    Project time 01.01.2012- 28.02.2020
    Website http://www.socialmediathinklab.com/tag/mcm/
    Funding source Roland Berger Strategy Consultants GmbH
    Keywords Social Media

     

    FOR 1452: Marketing in the Context of Digital Social Media, funded by the German Research Foundation - TP 03: Trash-Talk and Shitstorm: The Influence of Negative Consumer Articulations in Social Media on Brand Value


    Project status definitely finished
    Project time 01.03.2015- 28.02.2018
    Funding source DFG - Research Unit
    Project number HE 3437/11-1
    Keywords trash-talk; shitstorm; social networks; social media

     

    EXIST-Gründerstipendium: Greenlight - Das FilmInvestment Tool

    Es wird die Vorbereitung innovativer Existenzgründungen aus Hochschulen und Forschungseinrichtungen in der Frühphase der Unternehmensgründung, insbesondere die Erstellung eines tragfähigen Businessplans und die Entwicklung marktfähiger Produkte und Dienstleistungen, gefördert.


    Project status definitely finished
    Project time 01.05.2013- 30.04.2014
    Funding source BMWE - EXIST Business Start-up Grant
    Project number 03EGSNW275
    Keywords EXIST-Gründerstipendium; Greenlight

     

    Automated Recommender Systems for Multi Person Consumption of hedonic Media Products - Theoretical Modelling, Development and Evaluation


    Project status definitely finished
    Project time 01.10.2011- 31.12.2013
    Funding source DFG - Individual Grants Programme
    Project number HE 3437/10-2
    Keywords Recommender Systems; Multi Person Consumption; Rating of Products; Group recommendations

     

    Emotionsmanagement von Kundenkontaktmitbeitern, im Speziellen zu mitarbeiterseitigen emotionalen Ausdruckweisen und Emotionsstrategien


    Project status definitely finished
    Project time 01.01.2012- 31.12.2012
    Funding source McDonald's Deutschland Inc.
    Keywords Emotionsmanagement; Kundenkontaktmitbeitern; emotionale Ausdruckweise; Emotionsstrategie

     

    HTC Tomorrow Cooperation


    Project status definitely finished
    Project time 01.01.2012- 31.12.2012
    Funding source REBEL Marketing GmbH
    Keywords student contest

     

    Automated Recommender Systems for Multi Person Consumption of hedonic Media Products - Theoretical Modelling, Development and Evaluation


    Project status definitely finished
    Project time 01.02.2009- 28.02.2011
    Funding source DFG - Individual Grants Programme
    Project number HE 3437/10-1
    Keywords Recommender Systems; Multi Person Consumption; Rating of Products; Group recommendations

     

    Internet Recommendations


    Project status definitely finished
    Project time 01.01.2007- 31.12.2008
    Funding source Land (außer NRW)
    Keywords Recommender Systems; Rating of Products; Group recommendations; Media

     

  • Dates and Events
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    11:00 - 12:30
    Authored by LMM
     
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

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