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            • Courses | Alina Marie Herting
 
Alina Marie Herting, M.SC.
Research Assistant

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 008

Phone: +49 251 83-25078
Fax: +49 251 83-22032
alina.herting@wiwi.uni-muenster.de

  • About
  • Publications
  • Awards
  • Courses

  • Winter Term 2024/25

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Winter Term 2023/24

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2023

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
    deutsch

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2022

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar| Marketing Analytics and Data-Driven Business Strategies
    englisch

    Seminar
    Seminar| Understanding and experiencing social virtual reality
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch
  • Dates and Events
    19.
    Feb.
    2026

    Exam | Willkommen zur BWL! (B.Sc.)

    Authored by LMM
     
    first slot at 8:00am
  • News
    20.
    Dec.
    2025

    Prof. Hennig-Thurau auf SWR3 zu den Folgen des Bieterwettstreits um das Hollywood-Studio Warner Bros.

     
    15.
    Dec.
    2025

    Guest Lectures bring Sales Management to Life

     
    10.
    Dec.
    2025

    Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers

     
    10.
    Dec.
    2025

    Geschäftsführer:in Gesucht!

     
    10.
    Dec.
    2025

    Dr. Malte Probst (CEO Swiss Studios) Highlights AI’s Transformative Role for Movies in an Exclusive marketing&media*talk

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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