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            • Courses | Alina Marie Herting
 
Alina Marie Herting, M.SC.
Research Assistant

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 008

Phone: +49 251 83-25078
Fax: +49 251 83-22032
alina.herting@wiwi.uni-muenster.de

  • About
  • Publications
  • Awards
  • Courses

  • Winter Term 2024/25

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Winter Term 2023/24

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2023

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
    deutsch

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2022

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar| Marketing Analytics and Data-Driven Business Strategies
    englisch

    Seminar
    Seminar| Understanding and experiencing social virtual reality
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch
  • Dates and Events
    01.
    Jul.
    2025

    Guest lecture | Alexander Bellin (Deichmann)

    14:15 - 15:45
    Authored by IFM
     
    Marketing Analytics II
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    23.
    Jun.
    2025

    APPLY | Become a Student Assistant @IWM

     
    16.
    Jun.
    2025

    Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!

     
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

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