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            • Courses | Alina Marie Herting
 
Alina Marie Herting, M.SC.
Research Assistant

Chair for Marketing & Media

Am Stadtgraben 13-15
48143 Münster


Room: 008

Phone: +49 251 83-25078
Fax: +49 251 83-22032
alina.herting@wiwi.uni-muenster.de

  • About
  • Publications
  • Awards
  • Courses

  • Winter Term 2024/25

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Winter Term 2023/24

    Master

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Workshop
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Workshop
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2023

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
    deutsch

    Seminar
    Seminar | Marketing Analytics and Data-Driven Business Strategies
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    PhD students

    PhD Seminar
    Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Roland Berger
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch

  • Summer Term 2022

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Personality Workshop
    deutsch

    Seminar
    Circle of Excellence in Marketing Workshop: Unilever
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar| Marketing Analytics and Data-Driven Business Strategies
    englisch

    Seminar
    Seminar| Understanding and experiencing social virtual reality
    englisch

    Lecture/Exercise
    Entertainment Media Marketing
    englisch

    Others

    Seminar
    Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
    deutsch
  • Dates and Events
    26.
    May.
    2026

    Exam | Grundlagen des Marketing

    Authored by IWM
     
    26.
    May.
    2026

    Exam | Entrepreneurial Marketing

    09:00 - 10:30
    Authored by IWM
     
    26.
    May.
    2026

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    27.
    May.
    2026

    Exam | Willkommen in der BWL (Onboarding)

    11:00 - 14:00
    Authored by MCM
     
    25.
    Jun.
    2026

    Inside TRUE MOTION: Guest Lecture with Andre Kriwet June 25, 2026

    12:00 - 13:30
    Authored by LMM
     
    More events
  • News
    11.
    May.
    2026

    When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors

     
    28.
    Apr.
    2026

    Two Honors for the Marketing Center Münster

     
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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