Guest lecture | Ralf Denke (Deutsche Hospitality)
Services Marketing
Wednesday, 3. July 2019 - 12:15, J2
MCM Goes EMAC: Strong Presence of MCM Scholars at Leading European Marketing Conference
From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.
Guest lecture | Teja Töpfer (Facelift)
Innovationsmanagement
Thursday, 27. June 2019 - 12:00 to 13:30, F1
“And the winner is…”: this year’s IJRM Best Paper Award goes to three MCM scholars!
The International Journal of Research in Marketing (IJRM), Europe’s leading marketing journal and one of Marketing academia’s rare “A journals,” annually honors a single paper as the best article published in the previous year. This year’s winner was co-authored by MCM scholars Nele Hansen, Dr. Ann-Kristin Kupfer, and Prof. Dr. Thorsten Hennig-Thurau. The prestigious award honors their article “Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands”, which appeared in last year’s December issue of the IJRM.
1st Lecture | Survey Research (M.Sc. & Ph.D.)
Monday, 27. May 2019 - 9:00 to Thursday, 25. April 2024 - 19:08, MCM 006
1st Lecture | Service Management (M.Sc.)
Tuesday, 21. May 2019 - 9:00 to Thursday, 25. April 2024 - 19:08, MCM 006
1st Lecture | Brand Management (M.Sc.)
Tuesday, 21. May 2019 - 14:15 to 17:45, J2
Der "FB4" wird 50 und präsentiert: 4 Abende im Mai mit großem Kino und großen Gästen!
Anlässlich seines 50. Jubiläums lädt der Fachbereich Wirtschaftswissenschaften der WWU zu vier Kino-Abenden ins Schlosstheater. Auf dem Programm stehen Filmklassiker über Finance, Marketing, Data Analytics und Social Media und im Anschluss Gespräche mit spannenden Gästen.
Guest lecture | Mirko Caspar (Mister Spex)
Innovationsmanagement
Thursday, 16. May 2019 - 12:00 to 13:30, F1
1st Lecture | Innovation Management (B.Sc.)
Thursday, 4. April 2019 - 12:15 to 13:45, F1