Dear students,

as of now, you can apply for the MCM seminars in the summer semester 2021.
Please specify your preferences until December 16, 2020 - 12 pm (noon).

Online application for the MCM master seminars in the winter semester 2020/21 [closed]

The following seminars are offered:

The Digital Consumer
Chair for Marketing and Media
Dr. Gerrit Cziehso
Contact person: David Jütte

DoIT! Project seminar together with REACH
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

KnowIT! Economy in times of radical social and technological changes
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Project Seminar in cooperation with Tchibo GmbH
Chair of Marketing Management
Prof. Dr. Manfred Krafft
Contact person: Janina Wiebringhaus

Big Data and Marketing - From Marketing Analytics to Customer Orientation
Junior-Professor of Marketing
Prof. Dr. Raoul Kübler
Contact person: Lina Oechsner

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by December 18, 2020 the latest.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Michael Zylla. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team