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      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Exzellenz Start-up Center.NRW "REACH Euregio Start-up Center"

    In September 2019, the Westfälische Wilhelms-Universität (WWU) was awarded the title "Excellence Start-up Center.NRW" (ESC) by the state of North Rhine-Westphalia. For the first time, a central and joint university start-up center, REACH, is being established at WWU as a result of this funding. The REACH supports those interested in starting a business at both the WWU and Münster University of Applied Sciences and accompanies them from their idea to the start-up. The REACH at the WWU is the platform where the networking of start-ups with science, as well as companies, institutions and associations takes place.


    Project status in progress
    Project time 01.09.2019- 31.08.2026
    Website https://www.reach-euregio.de/
    Funding source MWIKE NRW - Exzellenz Start-up Center.NRW
    Project number 03ESCNW09
    Keywords Entrepreneurship

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • definitely finished

    NatAlli - Fostering the Renascence of Societies through Lifelong Learning Mentoring Programmes and Allies


    Project status definitely finished
    Project time 01.11.2023- 30.04.2026
    Funding source EC - Erasmus+ - Cooperation Partnerships
    Project number 2023-1-DE01-KA220-HED-000161812
    Keywords Inclusion; equality; non-discrimination; Digital transformation; Entrepreneurial learning; entrepreneurship education

     

    EXIST Women


    Project status definitely finished
    Project time 01.01.2025- 31.12.2025
    Funding source BMWE - EXIST-Women
    Project number 03EWONW037
    Keywords Existenzgründung

     

    KI-basiertes System für den Nachhaltigkeitsdialog in der Finanzierungsberatung


    Project status definitely finished
    Project time 01.01.2025- 31.12.2025
    Funding source DZ Bank Foundation
    Project number S0020 / 10423 / 2024
    Keywords Finanzberatung

     

    Interdisziplinäres Lehrprogramm zu maschinellem Lernen und künstlicher Intelligenz


    Project status definitely finished
    Project time 01.12.2021- 30.11.2025
    Website https://www.uni-muenster.de/CeNoS/InterKIWWU/
    Funding source Federal Ministry of Research, Technology and Space
    Project number 16DHBKI049
    Keywords Interdisziplinäre Lehre; Künstliche Intelligenz; KI; Maschinelles Lernen; ML

     

    REACH - EUREGIO Start-up Factory


    Project status definitely finished
    Project time 01.07.2024- 31.03.2025
    Funding source BMWE - University-Based Business Start-Ups
    Project number 03ELWKNW04
    Keywords Innovation; Ausgründung; Entrepreneur; lntrapreneur

     

    EXIST Women


    Project status definitely finished
    Project time 01.12.2023- 30.11.2024
    Funding source BMWE - EXIST-Women
    Project number 03EWONW022
    Keywords Existenzgründung

     

    Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von Technologie- und Markttrends


    Project status definitely finished
    Project time 01.02.2023- 31.01.2024
    Funding source DFG - Initiation of International Collaboration
    Project number WI 4977 /1-1
    Keywords Marketing, Artificial Intelligence; AI

     

    EXIST-Gründerstipendium: TIPaCOIN


    Project status definitely finished
    Project time 01.02.2021- 31.01.2022
    Funding source BMWE - EXIST Business Start-up Grant
    Project number 03EGSNW680
    Keywords

     

  • Dates and Events
    30.
    Jun.
    2026

    Guest Lecture | Christian Koldehoff (Deichmann)

    12:00 - 14:00
    Authored by IFM
     
    Marketing Strategy
    14.
    Jul.
    2026

    Guest Lecture | Björn Ognibeni

    15:45 - 17:15
    Authored by LMM
     
  • News
    15.
    Jul.
    2026

    Apply now until July 15, 2026 for the Master in Business Administration - Major Marketing!

     
    29.
    Jun.
    2026

    Prof. Dr. Sebastian Hohenberg named Outstanding Reviewer by the Journal of Marketing

     
    20.
    Jun.
    2026

    Prof. Dr. Manfred Krafft Appointed as Data Editor at the Journal of Marketing

     
    15.
    Jun.
    2026

    Now Open | Registration for MCM seminars in winter 2026

     
    10.
    Jun.
    2026

    MCM at EMAC 2026 in Bath

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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