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      • Chair of Value-Based Marketing (IWM)
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          • Profile
            • Projects | Professor Dr. Thorsten Wiesel
 
Professor Dr. Thorsten Wiesel
Full Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28207
t.wiesel@uni-muenster.de
www.marketingcenter.de/iwm/institut/wiesel.html

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Exzellenz Start-up Center.NRW "REACH Euregio Start-up Center"

    In September 2019, the Westfälische Wilhelms-Universität (WWU) was awarded the title "Excellence Start-up Center.NRW" (ESC) by the state of North Rhine-Westphalia. For the first time, a central and joint university start-up center, REACH, is being established at WWU as a result of this funding. The REACH supports those interested in starting a business at both the WWU and Münster University of Applied Sciences and accompanies them from their idea to the start-up. The REACH at the WWU is the platform where the networking of start-ups with science, as well as companies, institutions and associations takes place.


    Project status in progress
    Project time 01.09.2019- 31.08.2026
    Website https://www.reach-euregio.de/
    Funding source MWIKE NRW - Exzellenz Start-up Center.NRW
    Project number 03ESCNW09
    Keywords Entrepreneurship

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • definitely finished

    NatAlli - Fostering the Renascence of Societies through Lifelong Learning Mentoring Programmes and Allies


    Project status definitely finished
    Project time 01.11.2023- 30.04.2026
    Funding source EC - Erasmus+ - Cooperation Partnerships
    Project number 2023-1-DE01-KA220-HED-000161812
    Keywords Inclusion; equality; non-discrimination; Digital transformation; Entrepreneurial learning; entrepreneurship education

     

    EXIST Women


    Project status definitely finished
    Project time 01.01.2025- 31.12.2025
    Funding source BMWE - EXIST-Women
    Project number 03EWONW037
    Keywords Existenzgründung

     

    KI-basiertes System für den Nachhaltigkeitsdialog in der Finanzierungsberatung


    Project status definitely finished
    Project time 01.01.2025- 31.12.2025
    Funding source DZ Bank Foundation
    Project number S0020 / 10423 / 2024
    Keywords Finanzberatung

     

    Interdisziplinäres Lehrprogramm zu maschinellem Lernen und künstlicher Intelligenz


    Project status definitely finished
    Project time 01.12.2021- 30.11.2025
    Website https://www.uni-muenster.de/CeNoS/InterKIWWU/
    Funding source Federal Ministry of Research, Technology and Space
    Project number 16DHBKI049
    Keywords Interdisziplinäre Lehre; Künstliche Intelligenz; KI; Maschinelles Lernen; ML

     

    REACH - EUREGIO Start-up Factory


    Project status definitely finished
    Project time 01.07.2024- 31.03.2025
    Funding source BMWE - University-Based Business Start-Ups
    Project number 03ELWKNW04
    Keywords Innovation; Ausgründung; Entrepreneur; lntrapreneur

     

    EXIST Women


    Project status definitely finished
    Project time 01.12.2023- 30.11.2024
    Funding source BMWE - EXIST-Women
    Project number 03EWONW022
    Keywords Existenzgründung

     

    Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von Technologie- und Markttrends


    Project status definitely finished
    Project time 01.02.2023- 31.01.2024
    Funding source DFG - Initiation of International Collaboration
    Project number WI 4977 /1-1
    Keywords Marketing, Artificial Intelligence; AI

     

    EXIST-Gründerstipendium: TIPaCOIN


    Project status definitely finished
    Project time 01.02.2021- 31.01.2022
    Funding source BMWE - EXIST Business Start-up Grant
    Project number 03EGSNW680
    Keywords

     

  • Dates and Events
    19.
    Jun.
    2026

    Verleihung Honorarprofessur - Dr. Christian Böing

    16:00 - 18:00
    Authored by MCM
     
    25.
    Jun.
    2026

    Inside TRUE MOTION: Guest Lecture with Andre Kriwet

    12:00 - 13:30
    Authored by LMM
     
    30.
    Jun.
    2026

    Guest Lecture | Christian Koldehoff (Deichmann)

    12:00 - 14:00
    Authored by IFM
     
    Marketing Strategy
  • News
    15.
    Jul.
    2026

    Apply now until July 15, 2026 for the Master in Business Administration - Major Marketing!

     
    08.
    Jun.
    2026

    Verleihung der Honorarprofessur für MCM-Lehrsbeauftragten Dr. Christian Böing am 19.6.

     
    19.
    May.
    2026

    The new issue of MCM News is out now!

     
    11.
    May.
    2026

    When customers are held captive by firms: New article in IJRM by Prof. Hennig-Thurau and a global team of co-authors

     
    28.
    Apr.
    2026

    Two Honors for the Marketing Center Münster

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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