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Sonja Gensler

1st Lecture | Marketing Management (BSc BA)

Please visit Learnweb to prepare yourself for the 1st lecture!
Tuesday, 18. April 2023 - 8:30 to 10:00, H1

Dear students,

I am happy that you participate in the course 'Marketing Management' in the upcoming semester.

Shortly some words about myself: Before I received my PhD in Marketing, I studied BA in Frankfurt with a focus on Finance and eCommerce. Due to my interests and background, I favor topics related to strategic marketing and consider marketing accountability essential.

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Sonja Gensler

DoIT seminar in collaboration with GDCh | Kick-Off meeting (via Zoom)

Friday, 21. April 2023 - 14:15 to 15:45, Zoom

For professional networks it has become a major challenge to manage their member relationships. The Gesellschaft Deutscher Chemiker (GDCh) – founded in 1946 – is a non-profit scientific society and has about 31,000 members. The scientific society promotes research and education as well as the exchange and dissemination of new scientific knowledge related to chemistry as the basis for innovation. Member of the GDCh are researchers working in industry, academics, chemists in public service and education. Among them are Nobel Prize winners but also interested layman.

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