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MCM

One Coffee with MCM - The First Episode of Our New Conversation Format on MCM-TV

Our social media team at the Marketing Center Münster has just launched a new format -- "One Coffee with MCM" is a series of informal conversations with MCM team members. It gives Nora Duschner and Johanna Tolksdorf (both study at the Universität Münster) and also our other Münster students (who are invited to submit questions) the opportunity to ask what they always wanted to know from their professors and other faculty, with questions ranging from formal to informal, from professional to personal.

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LMM

A Very Special Version of The Social Network: When Victor Henning Invited Münster Students on an Entrepreneurial Journey

Last Thursday brought a very special highlight of the semester: Successful founder Dr. Victor Henning came to Münster via Zoom and took the students of Professor Thorsten Hennig-Thurau's Innovation Management class on a very particular journey from student and marketing scholar to serial entrepreneur.

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LMM

Lehrstuhl für Marketing und Medien sucht Wissenschaftliche:n Mitarbeiter:in!

Am Lehrstuhl für Marketing & Medien der Universität Münster (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Thorsten Hennig‐Thurau zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine Stelle mit Dreiviertel der regelmäßigen Arbeitszeit als wissenschaftliche:r Mitarbeiter:in (Entgeltgruppe 13 TV‐L) zu besetzen.

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LMM

New study by MCM Scholars in PLOS ONE reveals 'Social Media Paradox': Increased social media usage is linked to greater loneliness. But rich media like video chats can offer a remedy.

The ongoing shift from physical to digital challenges the very essence of human connection. Dr. David Jütte, Prof. Thorsten Hennig-Thurau, and Gerrit Cziehso from the MCM's Chair for Marketing and Media joined forces with Hamburg University’s Prof. Henrik Sattler to delve into the critical question of how social media usage influenced loneliness during the lockdowns initiated to curb the coronavirus spread.

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