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New article on the lessons to be learned from models evaluating the feasibility of Desertec by Professor Backhaus published in Energy

The article "Comparing the Incomparable: Lessons to be learned from models evaluating the feasibility of Desertec" co-authored by Philipp Gausling and Luise Hildebrand, has been published in the current issue of Energy (volume 82). Overall, the authors findings demonstrate that the models’ comparability is limited due to varying assumptions, but, more importantly, that the models do not account for uncertainty comprehensively and omit important risks.

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IAS

Neuerscheinung Hurdle Race Marketing

Neuerscheinung des Buchs "Hurdle Race Marketing. The Enlightenment - The Disillusionment - The Breakthrough" von Prof. Dr. Dr. h.c. Klaus Backhaus

Why marketing has to go beyond the marketing department?

In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. Since July 2013 "Hindernislauf Marketing" is also released in an English edition, translated by Dianne West and illustrated by Karen Krings.

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