Application for the MCM master seminars in the winter semester 2019/2020
as of now, you can apply for the MCM seminars for the summer semester 2019. Please specify your preferences until July 14, 2019.
Online application for the MCM master seminars in the winter semester 2019/2020
The following seminars are offered:
Marketing Analytics and Data-Driven Business Strategies
Chair for Marketing and Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: Ricarda Schauerte
KnowIT! What can managers learn from academic research findings?
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler
Social Media and Political Marketing: Will Democracy Survive the Internet?
MCM Junior-Professor of Marketing - Kübler
Jun.-Prof. Dr. Raoul Kübler
Contact person: Kai Manke
Privacy Issues and Data Protection in Age of Big Data
MCM Junior-Professor of Marketing - Lobschat
Jun.-Prof. Dr. Lara Lobschat
Contact person: Prof. Dr. Lara Lobschat
(Digital) Marketing Reloaded?
Chair for Marketing Management / MCM Junior-Professor of Marketing - Lobschat
Prof. Dr. Manfred Krafft / Jun.-Prof. Dr. Lara Lobschat
Contact person: Prof. Dr. Manfred Krafft / Prof. Dr. Lara Lobschat
The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible.
The final lists of seminar participants will be announced by July 31, 2019 the latest.
Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office.
If you have any questions concerning the MCM application process, please contact Michael Zylla. In case of questions concerning a special seminar, please contact the corresponding person.
Your MCM team