Projects | apl. Professor Dr. Sonja Gensler

apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster

Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

in progress

Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B

Project status	in progress
Project time	01.01.2025- 31.12.2027
Website	https://service.ble.de/ptdb/index2.php?detail_id=112775415
Funding source	Federal Ministry for Agriculture, Food and Regional Identiy
Project number	28DII07B23
Keywords	Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

Tutor.AI

Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.

Project status	in progress
Project time	since 01.02.2024
Website	https://tutor.uni-muenster.de/
Keywords	AI; higher education

in progress

Exam inspection | Marketing Analytics II

An Exclusive Fireside Chat with Dr. Sebastian Dettmers

Exam | Entertainment Media Marketing

Discussing Emerging Topics in Marketing Research at MOMC 2026

Prof. Hennig-Thurau presented research at Mallen Conference 2026 which brought together the international Entertainment Science community – and will co-host the 2027 conference in Hamburg!

Welcome, Class of 2028!

SALTY Conference 2026 at KU Leuven

IfM in Colorado: One Conference, Two Research Projects, Three Cities