Projects | apl. Professor Dr. Sonja Gensler

apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster

Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

in progress

Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B

Project status	in progress
Project time	01.01.2025- 31.12.2027
Website	https://service.ble.de/ptdb/index2.php?detail_id=112775415
Funding source	Federal Ministry for Agriculture, Food and Regional Identiy
Project number	28DII07B23
Keywords	Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

Tutor.AI

Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.

Project status	in progress
Project time	since 01.02.2024
Website	https://tutor.uni-muenster.de/
Keywords	AI; higher education

in progress

Exam Inspection | Marketing Analytics I

Exam Inspection | Marketing Analytics II

Exam Inspection | Brand Management

Kick-Off | BSc Seminar 'Sustainability Lab'

Kickoff | MSc Seminar 'Generative AI in Entertainment'

Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare

"Marketing Meets … Accounting!" Die Münsteraner Professoren Hennig-Thurau und Artz im Gespräch über BWL-Schnittstellen

CEM Cares: Organ Donation Awareness Days

Successful Guest Lecture on Sales Territory Alignment with Tobias Frank and Christine Collot