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      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • Dates and Events
    15.
    May.
    2026

    Exam | Advanced Market Research

    16:30 - 18:00
    Authored by IWM
     
    26.
    May.
    2026

    Exam | Grundlagen des Marketing

    Authored by IWM
     
    26.
    May.
    2026

    Exam | Entrepreneurial Marketing

    09:00 - 10:30
    Authored by IWM
     
    26.
    May.
    2026

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    27.
    May.
    2026

    Exam | Willkommen in der BWL (Onboarding)

    11:00 - 14:00
    Authored by MCM
     
    More events
  • News
    28.
    Apr.
    2026

    Two Honors for the Marketing Center Münster

     
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    20.
    Mar.
    2026

    Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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