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      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • Dates and Events
    04.
    Aug.
    2026

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
    12.
    Aug.
    2026

    Exam | Innovationsmanagement

    08:00 - 09:00
    Authored by LMM
     
    30.
    Sep.
    2026

    Anmeldung zum BSc Seminar 'Sustainability Lab' | noch offen

    00:00 - 23:45
    Authored by Sonja Gensler
     
    Gemeinsames Seminar mit KPMG
  • News
    31.
    Jul.
    2026

    APPLY NOW - Become a Student Assistant @IfM

     
    30.
    Jul.
    2026

    Prof. Dr. Manfred Krafft as Marketing Expert on SWR Marktcheck's Netto Check

     
    17.
    Jul.
    2026

    Guest Lecture by Björn Ognibeni on Chinese Approaches to Brand Management

     
    14.
    Jul.
    2026

    Anmeldung zum BSc Seminar 'Sustainability Lab' möglich

     
    14.
    Jul.
    2026

    Sonja Gensler received the MSc Business Administration Teaching Award

     
    More news

Contact

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Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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