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      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • Dates and Events
    17.
    Apr.
    2026

    Kick-Off | MSc Seminar 'Generative AI in Entertainment'

    09:00 - 18:00
    Authored by LMM
     
    17.
    Apr.
    2026

    Kick-Off | MSc Seminar 'Project Seminar in Cooperation with Deutsche Bahn'

    10:00 - 14:00
    Authored by IFM
     
    20.
    Apr.
    2026

    Kick-Off | MSc Seminar 'Digital Twins'

    10:00 - 14:00
    Authored by Sonja Gensler
     
    20.
    Apr.
    2026

    Kick-Off | BSc Seminar 'Future of Sports Business'

    16:00 - 18:00
    Authored by Sonja Gensler
     
    Seminar in collaboration with Schalke 04 and Uni Baskets
    21.
    Apr.
    2026

    Exam Inspection | Entertainment Media Marketing

    09:30 - 10:30
    Authored by LMM
     
    More events
  • News
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    31.
    Mar.
    2026

    APPLY NOW - Become a Student Assistant @IfM

     
    20.
    Mar.
    2026

    Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

     
    19.
    Feb.
    2026

    Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare

     
    More news

Contact

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Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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