From the Origins of Marketing to its Future
Welcome to the Marketing Master at the Marketing Center Münster. From customizing your own curriculum to joining an elite career network, our program stands for the highest standards in education and practice. We don't just prepare you for the business world, as the home of Germany's first Chair of Marketing, we continuously set new benchmarks. And we don't just talk about shaping industry leaders, we prove it. Discover the top-tier accreditations and leading employer rankings below that define our commitment to your success.
#2
IN GERMANY
DAX Board Member Report
2nd place for the most DAX board members among German universities.
#4
IN GERMANY
WiWo Employer Ranking
4th place among Germany's most attractive employers for marketing graduates.
#5
IN GERMANY
Research.com Business & Management
5th place among Germany's top researchers in Business & Management.
✦ AACSB & AQAS Accredited
✪ First Chair of Marketing in Germany
Why Münster? The Four Pillars of Your Success
Wondering what you'll actually get out of this Master degree? It comes down to four pillars, each one shaping a different part of who you'll become here.
These four pillars aren't just promises on paper. Hear how one of our students experienced them firsthand, in her own words, from her own time at Münster.
Fit Your Curriculum to Your Career Goals
This programme is yours to shape: choose a major that anchors your expertise, a minor that broadens it, and electives that let you go deeper into what excites you most.
Major Modules
Compulsory Modules
Market-oriented Leadership · Advanced Market Research
Electives
5 free choice courses - 30 ECTS
Seminars
Seminar Marketing I · Seminar Marketing II
Minor Modules
24 ECTS
Accounting · Economics · Entrepreneurship · Finance · Information Systems · Management · Research
Total: 120 ECTS · Including a 30 ECTS Master's Thesis
Still picturing how this fits together? Watch the short video below for a quick walkthrough of how Major, Minor and electives build your degree.
Build Your Marketing Master Around Your Goals
Shape your Marketing Master at the University of Münster around your goals. Combine courses in consulting, brand management, strategy, innovation, entrepreneurship and marketing analytics with student initiatives, professional networks and international case competitions.
ConsultingStructured problem-solving for pricing, positioning and market-entry decisions.
Course recommendations
- Applied Business Simulation Mentoring by Prof. Dr. Manfred Krafft
- Pricing by Prof. Dr. Sonja Gensler
- Digital B2B Marketing by Prof. Dr. Sebastian Hohenberg
Initiatives & networks
- Uni Münster Case Club: case training and peer coaching
- Circle of Excellence: exclusive MCM practice program
- Marketing Alumni Münster e.V.: graduate network and mentoring
Recurring event
John Molson Case Competition — internal selection each autumn for the international competition in Montreal.
Brand ManagementCourse recommendations
- Brand Management by Prof. Dr. Thorsten Hennig-Thurau
- Consumer Behavior by Prof. Dr. Manfred Krafft
- Entertainment Media Marketing by Prof. Dr. Thorsten Hennig-Thurau
Initiatives & networks
- MTP Marketing between Theory & Practice
- Circle of Excellence MCM
- Marketing Alumni Münster e.V.
Recurring event
Business Contacts careers fair — annual faculty fair after Pentecost with companies from digital, tech and e-commerce.
Business & Market StrategyCourse recommendations
- Sales Management by Prof. Dr. Manfred Krafft
- Pricing by Prof. Dr. Sonja Gensler
- Service Marketing in the Digital Age by Prof. Dr. Thorsten Hennig-Thurau
Initiatives & networks
- move e.V.: student consultancy in Münster
- Circle of Excellence MCM
- Marketing Alumni Münster e.V.
Recurring event
University of Münster Case Challenge — international teams solve real strategy cases each October.
Innovation, Media & TechCourse recommendations
- The Digital Transformation Playbook by Prof. Dr. Sebastian Hohenberg
- Innovation Management by Prof. Dr. Thorsten Hennig-Thurau
- Entertainment Media Marketing by Prof. Dr. Thorsten Hennig-Thurau
Initiatives & networks
- Symposium Oeconomicum Münster e.V.
- Circle of Excellence MCM
- Marketing Alumni Münster e.V.
Recurring event
Symposium Oeconomicum Münster — annual student-run economics congress with research talks and a careers fair.
EntrepreneurshipCourse recommendations
- Innovation Management by Prof. Dr. Thorsten Hennig-Thurau
- Applied Business Simulation Mentoring by Prof. Dr. Manfred Krafft
- Customer Relationship Management and Direct Marketing by Dr. Claudio Felten
Initiatives & networks
- REACH EUREGIO Start-up Center
- Circle of Excellence MCM
- Marketing Alumni Münster e.V.
Recurring event
Startup Contacts Venture Club Münster e.V. — annual startup fair with startups, workshops and founder matching.
Marketing AnalyticsCourse recommendations
- Consumer Behavior by Prof. Dr. Manfred Krafft
- Customer Relationship Management and Direct Marketing by Dr. Claudio Felten
- Pricing by Prof. Dr. Sonja Gensler
Initiatives & networks
- MTP Marketing between Theory & Practice
- Circle of Excellence MCM
- Marketing Alumni Münster e.V.
Recurring event
Münsteraner Marketing Symposium — Annual marketing conference at Schloss Münster, organized with MCM: 2026 edition focuses on AI- and analytics-driven transformation in marketing.
And more: These six areas are starting points, not boundaries. Combine modules across focus areas to match your own interests and career goals.
ALUMNI NETWORK
Where a Marketing Master from Münster can take you
The Master in Business Administration — Major Marketing prepares you for careers in marketing, consulting, strategy, brand management, product, tech, entrepreneurship, research and more.
A Master is not only about what you study. It is about who you meet, what you discover and where it can take you next. At the Marketing Center Münster, you join a network of students, alumni, researchers and practice partners.
Consulting
Brand Management
Strategy
Product & Tech
Entrepreneurship
Research / PhD
Meet the people who studied here before you
Where they went after the Master, what helped them most, and what they wish they had known before applying.
Prof. Dr. Christian Böing
former CEO of STRATO and IONOS; CEO of accompio Group
"Das Schwerpunktfach Marketing an der Uni Münster ist die beste Möglichkeit, sich auf Umsatz- und Absatzverantwortung als Führungskraft in einem Unternehmen vorzubereiten. In keinem anderen Studienfach wird der Blick auf Kundenbedarfe, Unternehmensstrategie, kommerzielle Steuerung und konkreten Maßnahmen ganzheitlich so geschärft wie im Marketing. Für mich war der Studienschwerpunkt Marketing die Basis meiner Karriere."
Christian Holtmann
Managing Director & COO, Getec Energie
"Münster ist ein großartiger Ort zum Studieren. Die besondere Atmosphäre, die hohe Qualität der Lehre und der starke Zusammenhalt haben mich nachhaltig geprägt. Hier habe ich nicht nur ein wertvolles Netzwerk aufgebaut, sondern auch die fachlichen Grundlagen erhalten, die bis heute die Basis meines beruflichen Erfolgs bilden. Die lebendige Alumni-Gemeinschaft zeigt, dass diese Verbundenheit über das Studium hinaus Bestand hat."
Professor Spotlight
Meet the professors of the Marketing Center Münster
At MCM, academic excellence meets current marketing practice. Our professors stand for distinctive research, international visibility and teaching that combines analytical depth with real management challenges.
Prof. Dr. Thorsten Hennig-Thurau
Prof. Dr. Thorsten Hennig-Thurau holds the Chair for Marketing & Media Research and serves as the MCM's spokesperson. Ranked among the world's top 2% most-cited scholars and 52nd among marketing scientists, his research spans seminal work on electronic word of mouth and studies of value creation in virtual worlds at the MCM's XRLab.
It has generated over 44,000 citations and includes eight articles in the Journal of Marketing, along with numerous articles in other high-tier outlets. He connects research with executive practice: he spearheaded the Digitalization Think with Roland Berger, collaborates with companies, and co-authored Entertainment Science, a book accessed two million times. Featured in the Financial Times and New York Times, his blend of academic rigor and practical relevance enriches the Master's classroom.
Courses in the MSc Program
Brand Management
Entertainment Media Marketing
Applied Business Simulation Mentoring
and many more ...
Prof. Dr. Thorsten Wiesel
Prof. Dr. Thorsten Wiesel holds the Chair for Value-Based Marketing and directs the Institute for Value-Based Marketing. A globally recognized thought leader at the intersection of marketing, finance, and customer analytics, he has published in top-tier journals, including the Journal of Marketing and Marketing Science.
His research demonstrates how marketing creates measurable customer and shareholder value and has earned distinctions such as the INFORMS Marketing Science Practice Prize. As head of the multimillion-euro REACH Start-up Center, he has made entrepreneurship and knowledge transfer central priorities, helping students and researchers turn scientific ideas into successful ventures. Combining analytical rigor, managerial relevance, and entrepreneurial leadership, he brings a distinctly impact-oriented perspective to the Master's classroom.
Courses in the MSc Program
Innovation Management
Go-to-Market and Business Development
Market-oriented Leadership
and many more ...
Prof. Dr. Manfred Krafft
Prof. Dr. Manfred Krafft is Director of the Institute of Marketing and Professor of Marketing Management. A leading global authority on sales, channel, and customer relationship management, he publishes in foremost journals, including the Journal of Marketing, Journal of Marketing Research, and Marketing Science.
His scholarly and managerial impact has earned him the inaugural INFORMS Society for Marketing Science Practice Prize and the AMA Selling & Sales Management Lifetime Achievement Award. The SEF/Neil Rackham Research Dissemination Award recognized his pivotal role in connecting sales scholars with executives worldwide. An honorary professor at the University of Auckland and Fellow of EMAC and the Direct Selling Education Foundation, he brings exceptional international insight and practice-oriented expertise to the MSc in Business/Marketing.
Courses in the MSc Program
Applications of Market-oriented Leadership (Major Marketing)
Sales Management
Consumer Behavior
and many more ...
Prof. Dr. Sebastian Hohenberg
Prof. Dr. Sebastian Hohenberg holds the Chair of Digital Transformation, which is affiliated with the MCM. A global authority on marketing strategy, he examines how firms achieve growth through digital transformation, innovation, sales steering, and emerging technologies.
His research appears in marketing's foremost journals, including five articles in the Journal of Marketing and two in the Journal of Marketing Research. The American Marketing Association honored his impact with the Varadarajan Award for Early Career Contributions to Marketing Strategy; he is only the second Germany-based professor to receive it. As associate editor of the Journal of Marketing Research, he helps shape the field's future. His work on spatial marketing and new growth organizations brings cutting-edge strategy into the Master's classroom.
Courses in the MSc Program
Digital B2B Marketing
Seminar - The Market-Oriented Digital Transformation
MSc Seminar | The Marketer of Tomorrow - Exploring the Future of Marketing Careers
and many more ...
Apl. Prof. Dr. Sonja Gensler
Prof. Dr. Sonja Gensler is apl. Professor of Marketing at the MCM's Institute for Value-Based Marketing. A highly cited global authority on digital marketing, she explores how marketing can advance sustainable consumption and positive societal change.
Her research has appeared in top-tier journals, including the Journal of Marketing and the International Journal of Research in Marketing. Prof. Gensler was Co-editor in Chief of the Journal of Interactive Marketing and was honored with best paper awards. Sustainability is central to her research on responsible consumption, artificial intelligence, and public policy, helping organizations and consumers make better decisions. In the Sustainability Lab with KPMG, students address real-world challenges. Her teaching excellence was recognized with the School's Best Teaching Award for courses in the Master's curriculum.
Courses in the MSc Program
Market-oriented Leadership
Advanced Marketing Research
MSc Seminar DoIT! Generative AI and Consumer Decision-Making
and many more ...
Prof. Dr. Jens Paschmann
Prof. Dr. Jens Paschmann is the MCM's Junior Professor of Marketing Analytics. An award-winning rising marketing scholar, he investigates how consumers engage with artificial intelligence, digital platforms, and emerging technologies - and how firms can turn these interactions into responsible experiences. Combining marketing, psychology, and computer science, he integrates behavioral insight with machine learning, Bayesian statistics, and causal inference.
His research on gamification and mobile-app engagement appeared in the Journal of Marketing Research and won the 2026 VHB Best Paper Award. His summa cum laude dissertation also received the HORIZONT Foundation Dissertation Award. In the Master's program, he brings tomorrow's marketing toolkit into the classroom through AI-driven analytics, digital consumer twins, and practice-oriented projects that turn complex data into smarter decisions.
Courses in the MSc Program
Technology-Driven Marketing Solutions
MSc Seminar | Digital Consumer Twins to Gain Marketing Insights
AI-Driven Marketing Analytics
and many more ...
Gain Insights from Our Professors
Discover the people behind the lectures. In these conversations, our professors answer questions from students and share insights into their research, teaching philosophy, career paths, and the topics shaping modern marketing.
apl. Professor Sonja Gensler
Professor Thorsten Hennig-Thurau
Inside Münster
Münster – the Vibrant Student City
Study in one of Germany's leading university cities – where 50,000 students, a major university, vibrant city life and everything you need within a short bike ride create an exceptional place to study, connect and grow.
50,000
Students
480 EUR
Avg. shared flat / month
5 min
Campus to Aasee walking distance
#1
Cycling city in Germany
Major University
Everything Within Reach
Student Community
Green & Bike-Friendly
Vibrant City Life
Big-City Opportunities. Small-City Convenience.
The Aasee lake is a 5-minute walk from campus – for after class, not just weekends. Münster has more green space per resident than most German cities its size.
A Vibrant Student Culture
Jüdefelderstraße and Hansaviertel for bars and late-night drinks, Haverkamp for clubs – close to the city centre and to one another.
Everything by bike in 15 minutes
Campus, the city centre, nightlife and the Aasee are all a short bike ride away.
A Community Built Around Students
One in every six people in Münster is a student.
A map to münster
Explore the places that shape your Master experience
From the Marketing Center Münster to student hotspots, green spaces, cafés and the city centre.
Ask the People Who Know the Program by Heart
Choosing a Master is a big decision, especially if you're moving to a new city. Talk to current students or the program team to get answers before you apply.
Want to know what the workload is really like, how easy it is to settle into Münster, or which Minor fits your goals? Just ask us: no pressure, no generic brochure answers.
Chat with Current Students
Meet our cohort representatives and learn more about their personal experiences in the programme.
Contact the Programme Team
Do you have questions about the programme, curriculum or application process? Get in touch with our Master's coordinator.
Ready to Shape Your Future?
Join the next cohort of the Master in Marketing and be part of our future driven program.
In October
Start Your Master in Marketing Together
Begin your journey with an immersive bootcamp: meet your fellow students and professors, explore Münster and gain a first overview of the program right from day one.