@article{KramerKS2024AConfigurational,
  author = {Victoria Kramer and Manfred Krafft and Kaj Storbacka},
  title = {A configurational approach to understanding relationship characteristics in differing levels of servitization},
  journal = {Industrial Marketing Management},
  year = {2024},
  volume = {117},
  pages = {42--65},
  doi = {https://doi.org/10.1016/j.indmarman.2023.12.007},
  note = {Publication status: Published}
}

@article{KramerK2023WhenAndHow,
  author = {Victoria Kramer and Manfred Krafft},
  title = {When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity},
  journal = {European Journal of Marketing},
  year = {2023},
  volume = {57},
  number = {3},
  pages = {659--682},
  doi = {10.1108/EJM-11-2021-0917},
  url = {https://www.emerald.com/insight/content/doi/10.1108/EJM-11-2021-0917/full/html},
  note = {Publication status: Published}
}

@article{KramerK2022KundenImLoesungsgeschaeft,
  author = {Victoria Kramer and Manfred Krafft},
  title = {Kunden im Lösungsgeschäft: Welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?},
  journal = {Marketing Review St. Gallen},
  year = {2022},
  volume = {2022},
  number = {3},
  pages = {14--21},
  note = {Publication status: Published}
}

@incollection{KramerKK2023InsideSales,
  author = {Victoria Kramer and Tim Kalwey and Manfred Krafft},
  title = {Inside Sales: Verankerungsmöglichkeiten in der Vertriebsorganisation und Konsequenzen für Vertriebsmitarbeiter},
  booktitle = {Digitalisierung im Vertrieb},
  edition = {2},
  pages = {683--706},
  editor = {Lars Binckebanck and Rainer Elste and Alexander Haas},
  year = {2023},
  publisher = {Springer},
  address = {Wiesbaden},
  doi = {10.1007/978-3-658-38433-3},
  note = {Publication status: Published}
}

@phdthesis{Kramer2023EssaysOnValueCreating,
  author = {Victoria Kramer},
  title = {Essays on Value-Creating Sales in Business-to-Business Markets},
  school = {Universität Münster},
  year = {2023},
  address = {Münster},
  note = {Publication status: Published}
}

@inproceedings{KramerK2022TheFutureOf,
  author = {Victoria Kramer and Manfred Krafft},
  title = {The Future of Solution Selling (Special Session)},
  booktitle = {2022 AMA Winter Academic Conference Proceedings},
  pages = {70--80},
  editor = {Ashlee Humphreys and Grant Packard and Katrijn Gielens},
  year = {2022},
  publisher = {American Marketing Association},
  address = {online},
  note = {Publication status: Published}
}

@inproceedings{KramerKBW2021WhenAreSolutions,
  author = {Victoria Kramer and Manfred Krafft and Sundar Bharadwaj and Stefan Worm},
  title = {When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness},
  booktitle = {Proceedings of the European Marketing Academy (EMAC) Online Doctoral Colloquium},
  year = {2021},
  address = {Madrid, Spain},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{KramerKS2021Relationship,
  author = {Victoria Kramer and Manfred Krafft and Kaj Storbacka},
  title = {Relationship Configurations for Selling Servitized Offerings: A fuzzy-set Qualitative Comparative Analysis},
  booktitle = {Proceedings of the 43$^{rd}$ ISMS Marketing Science Conference},
  year = {2021},
  address = {Rochester, NY, USA},
  note = {Publication status: accepted / in press (not yet published)}
}