What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
Lobschat L, Osinga E, Reinartz W
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2017
Journal
Journal of Marketing Research
Volume
54
Issue
6
Start page
901
End page
913
Language
English
ISSN
0022-2437
DOI