What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
Cite as
Lobschat, L., Osinga, E., & Reinartz, W. (2017). What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. Journal of Marketing Research, 54(6), 901–913.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2017
Journal
Journal of Marketing Research
Volume
54
Issue
6
Start page
901
End page
913
Language
English
ISSN
0022-2437
DOI